Walk a Mile in Her Shoes(R) Gets a Social Media Makeover for this Year's

TORONTO, Sept. 17 /CNW/ - Social networking sites are no longer for connecting with only clients, colleagues, consumers, family and friends. They are increasingly being used by non-profit organizations to create awareness and to reach out to potential sponsors and donors.

Women's Community House will be hosting Walk a Mile in Her Shoes(R) in London, Ontario on September 20, 2009. Walk a Mile in Her Shoes(R) is Women's Community House's annual fundraising event in which men are asked to walk a mile in high heeled shoes in an effort to raise awareness of violence against women, and to raise funds for the extensive services that Women's Community House provides for abused women and their children in London, ON Canada.

ShesConnected Multimedia Corp., www.shesconnectedmultimedia.com a Social Media Marketing Services Company who also owns and operates www.shesconnected.com, a Social Networking Site for Busy Women, has been selected by Women's Community House in London, Ontario, to help raise awareness for Walk a Mile in Her Shoes(R) by leveraging the power of social media and social networking websites.

ShesConnected Multimedia Corp. kick started the project with "Are You Man Enough?" campaign as Women's Community House wanted the open call for male pledges to participate in the event to be viewed as a challenge.

"Everyone knows walking in heels is not easy. But I don't think any of us believes men truly know that. That's why we want to dare men to make a pledge to our event and actually walk in heels for a mile. Talking about the difficulty of walking in heels is entirely different from walking in them," Women's Community House Executive Director Kate Wiggins explained. "We didn't have any experience with Social Media but ShesConnected came in and managed the entire process including managing our social media accounts."

"We are thrilled to be working with the Women's Community House on Walk a Mile in Her Shoes(R)", said Donna Marie Antoniadis, co-founder and Chief Operating Officer of ShesConnected. "This is a great cause for Women and families in need. As part of the campaign, we created a customized web site http://www.walkamilelondon.com/ for the Walk with an integrated blog and social media functionality. Additionally we created a Twitter account, blog, Facebook fan page, and Flickr and YouTube accounts. We are also managing all of their social media accounts on behalf of Women's Community House."

Walk a Mile in Her Shoes London sites:

Register on Micro Site http://www.walkamilelondon.com/ .

Follow us on Twitter: http://www.twitter.com/walkamilelondon

Become a fan on Facebook: http://www.facebook.com/pages/Walk-a-Mile-In-Her-Shoes-London-Ontario/127313223545

Check out our YouTube Videos: http://www.youtube.com/womenscommunityhouse

Check out our photos on Flickr: http://www.flickr.com/photos/40880701@N02/

About Women's Community House (WCH)

Women's Community House (WCH) is a charitable non-profit organization founded in 1978 to serve the needs of abused women and their children in London and region. WCH is open 365 days per year, 24 hours per day and provides emergency and short-term shelter, counseling and support, second stage housing, a 24-hour helpline and transitional outreach services. With a combined total of 67 beds at the Wellington Road and Clarke Road facilities, WCH is the largest high security shelter for abused women and their children in Canada. WCH works in partnership and collaboration with local groups, institutions and services, and actively participates in regional, provincial and international solutions towards ending violence against women.

For more information, please visit http://www.shelterlondon.org/home.html

About ShesConnected Multimedia Corp.

ShesConnected Multimedia is a social media agency designed to leverage the power of Social Networking and social media to engage women in meaningful and relevant ways. ShesConnected combines agency expertise with an online community of women to deliver gender-smart marketing for leading advertisers.

For more information, please visit www.shesconnectedmultimedia.com or www.shesconnected.com.


For further information: For further information: Press Contact: Pamela Coray, (519) 642-3000; Press Contact: ShesConnected Multimedia Corp, Corporate Communications, (416) 761-4071, press@shesconnected.com

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890