Wake up and smell the LatteBené Day!

    Timothy's and Habitat for Humanity partner to support coffee growing

TORONTO, Sept. 30 /CNW/ - Timothy's World Coffee and its customers are helping to build homes, strengthen coffee growing communities and eliminate poverty housing as they celebrate the Fourth Annual LatteBené Day on October 1, 2009. On this day, money from all LatteBené sales will go directly to Habitat for Humanity's Global Village Program, giving back to the countries and communities in which Timothy's LatteBené beans are responsibly sourced.

Made from 100 per cent Rainforest Alliance espresso, the LatteBené is just one example of Timothy's wide selection of ethical coffees from around the world. Timothy's has been committed to environmental and social responsibility for over 30 years.

"Timothy's is recognized in the coffee community as a leader in social and environmental responsibility," says Linda Smithers, an advisor to Timothy's on responsibly sourced coffee beans. "Important sustainable coffee practices such as those supported through the Rainforest Alliance program benefit present and future generations of farmers, consumers and wildlife."

This is the fourth year Timothy's World Coffee has partnered with Habitat for Humanity. In addition to raising thousands of dollars for the Global Village program, Timothy's staff helped build a house in a coffee growing community last year. Timothy's endeavours to raise $30,000 for the Global Village program through this year's LatteBené Day. Canadians can support the program by purchasing a LatteBené at their local Timothy's restaurant.

New this year, coffee lovers can try the Apple LatteBené, available until November 1 in three decadent flavours - Caramel Apple, Chocolate Apple and Cinnamon Apple.

Timothy's is a long-standing contributor to the communities in which it does business, both in Canada and internationally. Consumers can visit Timothy's year-round for a great selection of ethical and exceptional coffees, including Organic Coffee, 100 per cent Rainforest Alliance Certified Espresso Beans, Fair Trade Certified Coffee, Partnership Coffees and International Women's Coffee Alliance.

Linda Smithers, an expert on responsibly sourced coffee is available for interviews in Toronto or by phone on September 30 and October 1.

About Timothy's World Coffee

Timothy's World Coffee is dedicated to working with organizations to support environmental and social causes. Timothy's is a proud supporter of programs that assist farmers and their families, protect land use and wildlife, and promote sustainable coffee growing practices. Their array of ethical and exceptional coffees include Organic Coffee, 100% Rainforest Alliance Certified Espresso Beans, and Fair Trade Certified Coffee.

Timothy's Coffees of the World Inc. is an affiliated portfolio company of Sun Capital Partners, Inc. ("Sun Capital"), a leading private investment firm focused on leveraged buy-outs, equity, debt and other investments in market-leading companies.

For more information, visit www.timothys.ca

About Habitat for Humanity Canada and the Global Village Program

Habitat for Humanity Canada (HFHC) is a national, non-profit, faith-based organization working for a world where everyone has a safe and decent place to live. Our mission is to mobilize volunteers and community partners in building affordable housing and promoting homeownership as a means to breaking the cycle of poverty. The organization was founded in 1985, consists of 50,000 volunteers and 72 affiliate organizations from coast to coast, and is a member of Habitat for Humanity International which spans 93 countries, has built over 300,000 homes, and is now building a new home somewhere in the world every 10 minutes.

Habitat for Humanity Canada's Global Village Program brings invaluable support to communities around the world. Teams of eight to twenty volunteers spend one or more weeks working with a family to help them build a home and strengthen their community. Global Village gives people the opportunity to observe and contribute to Habitat for Humanity's work first hand.

For more information, visit www.habitat.ca

SOURCE Timothy's World Coffee

For further information: For further information: or to book an interview with Linda Smithers, please contact: Whitney Shanfield or Claire Beattie, Veritas Communications Inc., Shanfield@veritascanada.com, Beattie@veritascanada.com, (416) 955-4576, (416) 482-1357

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