VWO Adds Demandware to its Suite of Third-party App Integrations

NEW YORK and NEW DELHI, Sept. 20, 2016 /CNW/ - VWO, a global leader in the A/B testing and conversion optimization space, expands its directory of third-party app integrations to include Demandware, the Salesforce-led, cloud-based ecommerce platform for enterprise ecommerce retailers and manufacturers.

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Using the VWO plug-in, Demandware users can now directly add their preferred type of VWO SmartCode (asynchronous or synchronous) to all pages on their shopping websites and get started with A/B testing campaigns in no time. The plug-in also allows ecommerce websites to track revenue conversions in their preferred mode, using different combinations of tax and shipping charges along with the actual value of each order.

A key feature of this integration is that businesses running a Demandware store can enable custom URL tracking. This allows running test campaigns on SEO-friendly URLs that don't have a common pattern. In a typical ecommerce store, URLs are often morphed to match frequent search queries. However, the changing nature of these URLs makes it difficult for marketing platforms to recognize their page type. VWO's custom URL tracking allows users to classify URLs easily into different categories such as Product Page, Category Page, or Checkout Page and then run A/B testing campaigns on a specific category of pages together.

VWO is looking to expand its horizons in the ecommerce space by offering essential out-of-the-box support integrations for the world's most popular shopping cart solutions such as Demandware, Magento Enterprise, Shopify Plus, BigCommerce, and WooCommerce.

About VWO

VWO is the world's easiest A/B testing and conversion optimization platform that helps businesses optimize their ecommerce conversion rates by tracking visitor behavior, testing improvement ideas, and targeting visitors for personalization. VWO is used by more than 4,500 brands such as LivingDirect, Michael Hill, blu.com, and CPO outlets among others. VWO comes from the stables of Wingify, one of India's leading product companies.


For further information: Media contact: Mohita Nagpal, Marketing Manager, mohita.nagpal@wingify.com, +91-9873027024

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