Vserv.mobi Brings the Power of AppWrapper and AudiencePro to Marmalade's Developers

MUMBAI, India, Feb. 19, 2013 /CNW/ - Vserv.mobi, a leading Global Mobile Ad Network for app developers, publishers and advertisers, today announced its partnership with Marmalade, the cross-platform development tool. The partnership allows Marmalade's developers to enable app monetization using the Vserv AppWrapper in One Click, and also gain from the enhanced monetization capabilities of the Vserv AudiencePro platform.

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Developers have historically had to build native apps multiple times from scratch to cater to different mobile platforms. Marmalade's cross-platform SDK solves this issue by allowing developers to deploy a single codebase to run natively on a wide range of platforms, including iOS, Android, BlackBerry, Windows Phone 8, Windows and Mac desktop & selected Smart TVs. By partnering with Vserv, Marmalade developers can not only run their apps across all platforms but also monetize them using the AppWrapper app monetization platform.

Commenting on the partnership, Binay Tiwari, Head - Global Marketing, Vserv.mobi said, "This partnership comes at a very exciting time, as the Vserv AppWrapper has become even more powerful with the AudiencePro enhanced monetization capabilities built right into it. Vserv and Marmalade are strategically aligned when it comes to addressing the problems of the developer community by making App development & monetization simpler. We are committed to enabling powerful app monetization for developers across all platforms and are confident that this partnership will help push forward the global developer ecosystem."

Tim Closs, CTO Marmalade added "At Marmalade we want to put the choice of how to produce and monetise apps firmly in the hands of developers. We're pleased to be adding Vserv.mobi to our partners programme and look forward to seeing how Marmalade developers choose to take advantage of the wide range of monetization methods we offer through our SDK."

Founded in 2010, Vserv.mobi has been at the forefront of innovation in the Mobile Advertising sphere in line with its goal of becoming the #1 Mobile Ad Network across emerging markets. Vserv.mobi is the winner of the MMA Smarties 2012 award for the "Media Company of the Year" and the Red Herring Top 100 Award. The company presents a compelling value proposition for brand advertisers, premium publishers, app developers and Telcos with its two revolutionary platforms AppWrapper and AudiencePro.

SOURCE: Vserv.mobi

For further information:

Binay Tiwari, +91-22-29275128, press@vserv.mobi

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