MUMBAI, India, Oct. 3, 2012 /CNW/ - Vserv.mobi, a leading Global Mobile Ad Network for app developers, publishers and advertisers, has bagged the prestigious 'Media Company Of The Year' award at the first MMA Smarties India 2012 awards organised under the aegis of Mobile Marketing Association (MMA). The Smarties is the only global awards program dedicated exclusively to mobile marketing and recognizes local, regional and international campaigns in a global contest that truly showcases the 'best of the best' in the industry.
The first Smarties India 2012 awards winners were adjudged by a global jury of senior brand marketers and advertising executives.
"We are elated by this honour and thank MMA for their validation towards our efforts in building the mobile ecosystem. Ever since our inception, we have been translating our passion for 'mobile' into constant innovations that help drive the entire ecosystem forward," said Dippak Khurana, CEO and Co Founder, Vserv.mobi. "To this effect, I think Vserv.mobi and MMA will continue to pursue a common charter to elevate the profile of mobile marketing globally by promoting truly pioneering work on the medium."
Rohit Dadwal, Managing Director, MMA - Asia Pacific, said, "The Smarties is the only global awards program dedicated exclusively to mobile marketing and recognizes local, regional and international campaigns in a global contest that truly showcases the 'best of the best' in the industry. I heartily congratulate Vserv.mobi on being amongst the winners of the inaugural The Smarties India 2012 Awards. The innovative technology enabling the mobile campaigns developed and executed by them are a real representation of the innovation, creativity and talent in India that are defining the boundaries of mobile marketing."
Vserv.mobi has experienced unprecedented growth in the past two years, recently adjudged as a winner of Red Herring Top 100 Asia 2012 Award and also been recipient of the title of 'Fastest growing company' by their investor, IDG Ventures.
Their pioneering technology AppWrapper, is the World's Simplest App monetization platform and powers One Click App Monetisation for 10,000+ Apps across platforms. This patent pending product enables premium advertising & innovative pricing models on any app, without coding, in just one click. The ad formats supported by the AppWrapper technology include Video, Interactive HTML5 and other Rich Media formats, to deliver impact & engagement with the brand message. The premium advertising enabled by Vserv.mobi delivers high impact Full Screen ads that are unmissable, uncluttered and yet delivered at performance pricing.
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