Wine Country Ontario Extends Sampling Tour on Wheels
NIAGARA, ON, Nov. 25, 2014 /CNW/ - Wine Country Ontario has extended the tour of its VQA Wine Tasting Truck to take the wine tasting experience directly to consumers across Ontario. The mobile tour showcases Ontario VQA wines and encourages Ontarians to sample and discover what's great about local in a unique, educational and fun way!
The extension will include five stops across Ontario in various areas including Toronto, Cambridge, Blue Mountain, Barrie and Ottawa at key events starting on Nov. 28th, 2014. Over 17 days during the winter months, the truck will set up shop at local festivals and events allowing consumers the opportunity to meet winery personalities and taste the wines that are produced right here at home. A complete list of scheduled stops can be found at www.winecountryontario.ca/tasteontariowine.
"Due to the overwhelming success of the VQA Wine Tasting Truck this past summer, Wine Country Ontario is thrilled to announce that we are extending the truck to include another five stops across the province this winter season," said Allan Schmidt, Chair of the Wine Council of Ontario.
"The 20 week 2014 Summer Tour across 16 different cities was a huge success allowing over 21,000 consumers to experience local wine from the three appellations of Lake Erie North Shore, Niagara Peninsula and Prince Edward County. This innovative sampling truck allows us to bring wine country to consumers in an unexpected and exciting way", added Schmidt.
Consumers are encouraged to join in on the social conversation by following the new Twitter and Instagram handles @TheVQAwinetruck and also by using the #followthetruck hashtag within Wine Country Ontario's @winecountryont Facebook, Twitter and Instagram channels. Consumers will be able to find the wines featured at the VQA Tasting Truck easily at LCBOs located nearby the [festival] locations by looking for the VQA Wine Tasting Truck "bottle neck tags".
Wine Country Ontario is dedicated to promoting Ontario's wine-growing regions—from the wines and wineries themselves to the complete experience of each destination: local cuisine, year-round activities and warm hospitality. Wine Country Ontario promotes Ontario's vintners and the unique qualities of our authentic, 100% VQA wines.
Video with caption: "Video: On the road across Ontario sampling VQA wines from Ontario's wine appellations. Visit www.winecountryontario.ca/tasteontariowine for the schedule of stops near you.". Video available at: http://www.youtube.com/watch?v=dKu2zMmoCz0&feature=youtu.be
Image with caption: "Visitors bundle up to taste some local wine inside the VQA Wine Tasting Truck (CNW Group/Wine County Ontario)". Image available at: http://photos.newswire.ca/images/download/20141124_C5583_PHOTO_EN_8444.jpg
Image with caption: "The VQA Wine Tasting Truck at the 2013 Toronto Christmas Market in the Distillery District (CNW Group/Wine County Ontario)". Image available at: http://photos.newswire.ca/images/download/20141124_C5583_PHOTO_EN_8445.jpg
Image with caption: "Bottle Neck Tag consumers will find in the LCBO to highlight wine featured at nearby VQA Wine Tasting Truck (CNW Group/Wine County Ontario)". Image available at: http://photos.newswire.ca/images/download/20141124_C5583_PHOTO_EN_8447.jpg
SOURCE: Wine County Ontario
For further information: Media contact: Magdalena Kaiser, Director of Public Relations - Marketing & Tourism, Wine Council of Ontario for "Wine Country Ontario," www.winecountryontario.ca, Twitter @winecountryont, Cell: 905-246-1922 (best number), 905-562-8070 ext. 228, [email protected]