Power Iron + Organic Spirulina receives industry and customer recognition
for health and wellness
Trading Symbol: VPI
VANCOUVER, Oct. 22, 2018 /CNW/ - VITALITY Power Iron + Organic Spirulina has won Bronze – Women's Products - Consumer Choice – 2018 alive Awards. This is the third industry award, and second alive Award for Power Iron + Organic Spirulina since its introduction in 2016.
"We are honoured to receive an alive Award – especially from consumers," said Cheryl Grant, President and CEO, Vitality Products Inc. "The Award reflects the success customers experience with VITALITY including testimonials from Jeanne who went through blood transfusions and can now manage a chronic condition with VITALITY Power Iron + Organic Spirulina."
"Your Supplement Literally Saved My Life"
In 2017, BC resident, Jeanne D., was contacted by her doctor's office and told to make her way to hospital for an emergency blood transfusion; her iron stores were critically low. After multiple blood transfusions, Jeanne was introduced to VITALITY Power Iron + Organic Spirulina which changed her health and life. Jeanne has ended blood transfusions and is sharing her story with others suffering from iron deficiency anemia to let them know a natural solution is available and VITALITY worked for her. Jeanne's powerful video can be viewed at www.vitality.ca/pages/testimonials.
125% Sales Growth
Sales for the six months ended July 31, 2018 of VITALITY Power Iron + Organic Spirulina increased 125% to $131,566 (2017 - $58,548). The iron market which accounted for $3B USD in 2015, is expected to double to $6B USD by 2025; with approximately 35% of sales in North America according to Zion Market Research.
The Company will increase its marketing, distribution and sales of Power Iron + Organic Spirulina and has completed FDA Notification for sale in the United States.
VITALITY® is an award-winning line of clean vitamins and supplements, marketed to natural health retailers and health and wellness conscious consumers. The annual alive Awards recognize outstanding product innovation and have been presented since 1993 to manufactures of the best products in a variety of natural health categories (https://www.alive.com/awards/2018/consumer-choice-womens-products/). Manufactured locally in BC, and currently sold in over 550 stores nationally, the products are vegan, non-GMO and third party tested. Following the proven success of the line through repeat orders and same store sales growth, the Company is focused on expanding distribution and growing sales in-store and online (at vitality.ca, well.ca and amazon.ca); evaluating, researching and developing new products for future distribution; and exploring new markets for its 92 licensed natural health products.
On behalf of the Board of
VITALITY PRODUCTS INC.
"Cheryl A. Grant" (signed)
Cheryl A. Grant, President & CEO
Information set forth in this news release involves forward-looking statements. Forward-looking statements are statements that relate to future, not past, events. In this context, forward-looking statements often address a company's expected future business and financial performance, and often contain words such as "anticipate", "believe", "plan", "estimate", "expect", and "intend", statements that an action or event "may", "might", "could", "should", or "will" be taken or occur, or other similar expressions. By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following risks: risks associated with marketing and sale of securities; the need for additional financing; reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; and the volatility of common share price and volume. Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and except as required by law, the Company undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.
THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE SECURITIES LEGISLATION.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.
SOURCE Vitality Products Inc.
For further information: Vitality Products Inc.: Cheryl A. Grant, President and CEO, (604) 591-1322, [email protected]