Expands Current Line with Relax+ 120 Tablets for Stress and Sleep
Trading Symbol TSX.V: VPI
VANCOUVER, April 15, 2020 /CNW/ - Vitality Products Inc. ("Vitality" or the "Company") is pleased to confirm it's at full operations as an essential business and is working tirelessly to support retailers, distributors and consumers with delivery of vitamins and supplements to support the health and wellness of Canadians during COVID-19. In addition to the recent surge in consumer interest in preventative health, the Company is currently preparing to double its product line from five to ten products in Q2 (May - July 2020). The Company has hired additional staff in the last six months to support current and projected sales.
Vitality is in the final stages of production of the five new products and has started pre-sales with current retailers. The Company has spent the last 12 months developing new product formulations, applied for and received Natural Product licenses (NPNs) for the sale of new products in Canada, developed new labels and marketing materials, as well as filed with the FDA (Food and Drug Administration) for product sales in the United States.
Prior to the launch of the new products, Vitality is pleased to announce a new Relax+ 120 tablets size following the success of the 60 tablets size with consumers. Vitality Relax+ is an all-herbal, whole food supplement, free of melatonin, to support people through stress and insomnia. Relax+ provides nerve relaxation during daytime, releases muscle tension and supports a restorative natural sleep at night. Relax+ is available at retailers across Canada including Whole Foods, Healthy Planet, Alive Health and online at amazon.ca (https://www.amazon.ca/Supplement-Passionflower-Relaxation-Artificial-Preservatives/dp/B01MT35X7B/ref=sr_1_4?crid=UI19PM1QRC3B&keywords=vitality+relax&qid=1586921227&sprefix=vitality+relax%2Caps%2C205&sr=8-4), well.ca (www.well.ca) and at vitality.ca (https://www.vitality.ca/collections/featured-collection/products/vitality-relax-2).
The Company will continue to focus on supporting its staff, retailers and the good health of customers during COVID-19 and as we build forward. Vitality believes natural health is essential to support the maintenance of good health, immunity, restful sleep and good digestion for the absorption of nutrients. We are grateful to our retailers and customers during this time and as we build into a healthy future.
VITALITY® is an award-winning line of clean vitamins and supplements, marketed to natural health retailers and health and wellness conscious consumers. Manufactured locally in BC, and currently sold in over 600 stores nationally, the products are vegan, non-GMO and third party tested. Following the proven success of the line through repeat orders and same store sales growth, the Company is focused on expanding distribution and growing sales in-store and online (at vitality.ca, well.ca and amazon.ca); evaluating, researching and developing new products for future distribution; and exploring new markets for its products.
On behalf of the Board of
VITALITY PRODUCTS INC.
"Cheryl A. Grant"
Cheryl A. Grant, President & CEO
Information set forth in this news release involves forward-looking statements. Forward-looking statements are statements that relate to future, not past, events. In this context, forward-looking statements often address a company's expected future business and financial performance, and often contain words such as "anticipate", "believe", "plan", "estimate", "expect", and "intend", statements that an action or event "may", "might", "could", "should", or "will" be taken or occur, or other similar expressions. By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following risks: risks associated with marketing and sale of securities; the need for additional financing; reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; and the volatility of common share price and volume. Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and except as required by law, the Company undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.
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SOURCE Vitality Products Inc.
For further information: Vitality Products Inc., Cheryl A. Grant, President and CEO, (604) 591-1322, [email protected]