Trading Symbol: VPI
VANCOUVER, March 26, 2019 /CNW/ - Vitality Products Inc. is pleased to announce it has received $45,000 towards marketing initiatives in British Columbia to grow sales with new and current retailers in 2019 – the maximum funding available through the "Buy BC" Program. In 2018, the Company received $28,000 to grow sales through the "Buy Local" program which resulted in a 90% increase in sales through its regional distributors.
"We are extremely pleased to be acknowledged by the Government of British Columbia as a growth company in an emerging sector of the economy," said Cheryl Grant, President & CEO, Vitality Products Inc. "Over the next year we will continue to focus on growing VITALITY with our local retailers, including introducing a new product to local, BC customers."
Vitality Products Inc. manufactures and packages its natural health products in BC and is currently sold in natural health retailers including: Choices Markets, Whole Foods, Alive Health Centres, Thrifty Foods, and leading independent natural health and wellness stores across the province.
Buy BC Program is a cost shared initiative to increase sales and BC brand preference by businesses and consumer. The approval is based on 50% of eligible cash costs of $90,000 to a maximum of $45,000. The Company will allocate the funds towards buyers' events, retail marketing initiatives, development of multilingual marketing materials, and in-store demos at key retailers across British Columbia. This project is supported by the BC Government's Buy BC Partnership Program; delivered by the Investment Agriculture Foundation of BC with Funding from the Government of British Columbia.
The Company would like to thank and acknowledge the Government of BC, the Buy BC Program and Investment Agriculture Foundation of BC. The project will complete in December 2019.
VITALITY® is an award-winning line of clean vitamins and supplements, marketed to natural health retailers and health and wellness conscious consumers. Manufactured locally in BC, and currently sold in over 550 stores nationally, the products are vegan, non-GMO and third party tested. Following the proven success of the line through repeat orders and same store sales growth, the Company is focused on expanding distribution and growing sales in-store and online (at vitality.ca, well.ca and amazon.ca); evaluating, researching and developing new products for future distribution; and exploring new markets for its products.
On behalf of the Board of
VITALITY PRODUCTS INC.
"Cheryl A. Grant"
Cheryl A. Grant, President & CEO
Information set forth in this news release involves forward-looking statements. Forward-looking statements are statements that relate to future, not past, events. In this context, forward-looking statements often address a company's expected future business and financial performance, and often contain words such as "anticipate", "believe", "plan", "estimate", "expect", and "intend", statements that an action or event "may", "might", "could", "should", or "will" be taken or occur, or other similar expressions. By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following risks: risks associated with marketing and sale of securities; the need for additional financing; reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; and the volatility of common share price and volume. Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and except as required by law, the Company undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.
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SOURCE Vitality Products Inc.
For further information: Vitality Products Inc.: Cheryl A. Grant, President and CEO, (604) 591-1322, [email protected]