Vitality Provides Business Update

Trading Symbol:  VPI

VANCOUVER, April 18, 2013 /CNW/ - Vitality Products Inc. ("Vitality" or the "Company") is pleased to provide an update with respect to its ongoing business matters.

Vitality Exhibited at CHFA West and New Branding Unveiled

Vitality attended and exhibited at the 2013 Canadian Health Food Association ("CHFA") West Conference and Trade Show at the Vancouver Convention Centre, West Building, Vancouver, BC from April 11 to April 14, 2013.  The Company is a member of CHFA, Canada's largest trade association dedicated to natural health and organic products.  CHFA West is one of Canada's largest trade shows for the natural health and organics industry.  According to CHFA, the natural health product industry contributes $3 billion, and the organics product industry contributes $2 billion, to the Canadian economy.  The Company had the opportunity to meet with retailers and provide information regarding select Vitality products and the Company's new branding was unveiled.  To view the Company's new logo and look visit the Company's website: www.vitality.ca.

Vitality on Facebook.com and Twitter.com

Vitality commenced business in 1946 and its name and design were trademarked in 1952.  The Company has leveraged its trademark to recently secure the social media properties: www.facebook.com/vitality and www.twitter.com/vitality (@vitality).  Both properties will be used for future communications.

Vitality Expands Product Line with Receipt of 90^th Product Licence

Vitality has received its 90^th Natural Health Product Number (NPN) issued by Health Canada for the Company's 90^th Natural Health Product (NHP).  A product licence was issued by Health Canada for Vitality Curcumin 400 mg with NPN: 80039740.  Curcumin provides antioxidants for the maintenance of good health; it is used in herbal medicine to help relieve joint inflammation.

The Company is currently investigating opportunities to market and distribute its 90 products, including products with time release vitamins and minerals formulations.  All product launches involve risks including but not limited to the availability of financing on favourable terms, human resources, availability of product ingredients at favourable costs, changes to government regulations, adverse sales and competition.

Forward-Looking Information Statements: This release may contain forward-looking information based on management's expectations, estimates and projections.  All statements that address expectations or projections about the future, including statements about the Company's strategy for growth, product development, market position, expected expenditures and financial results are forward-looking statements.  These statements are not guarantees of future performance and involve a significant number of risks, uncertainties and assumptions.

On behalf of the Board of
VITALITY PRODUCTS INC.

"W. Douglas Grant" (signed)           

___________________________________
W. Douglas Grant, President & CEO

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE: Vitality Products Inc.

For further information:

W. Douglas Grant, President & CEO at [phone] or [email protected]