Vitality launches VITALITY Power Iron + Organic Spirulina

Trading Symbol: VPI

VANCOUVER, April 26, 2016 /CNW/ - Vitality Products Inc. (Vitality or the Company) is pleased to announce the launch of its fifth product:  VITALITY^® Power Iron + Organic Spirulina^™.  Iron deficiency is one of the largest nutritional public health problems in both developing and industrialized countries according to the World Health Organization (Statistics Canada, "Iron sufficiency of Canadians, 2009 to 2011").  Without iron, the body cannot build red blood cells to deliver oxygen throughout the body.  Vitality Power Iron + Organic Spirulina is Canada's new, high powered iron:  a powerful blend of highly absorbable iron (bisglycinate) 45 mg; organic spirulina to enhance bioavailability; plus, high dose key nutrients of vitamin B12 and folic acid for blood support, absorption, energy and mood.

Retailers identify the uniqueness of the product as 45 mg is the highest allowable level of iron in a natural health product by Health Canada and is coupled with certified organic spirulina, a superfood dense in iron and minerals.

Vitality's clean line of premium quality natural health products are non-GMO (contain no genetically modified organisms), gluten-free, soy-free and vegan friendly.  All products are made locally near Vancouver, British Columbia, Canada and are third party tested.

Vitality products are available for sale in 270 retail stores located in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Yukon.  The retail stores include:  Whole Foods, Choices, Nature's Fare, Amaranth, Planet Organic, Nutter's, Old Fashion Foods, Vita Health and Nature's Emporium.  A full list of the retailers is available at www.vitality.ca.

The launch of Vitality Power Iron + Organic Spirulina aligns with CHFA West - western Canada's largest natural health trade show and conference occurring May 14 and May 15, 2016 in Vancouver, British Columbia. Vitality is exhibiting as part of the trade show.

On behalf of the Board of
VITALITY PRODUCTS INC.

"W. Douglas Grant" (signed)           
__________________________________
W. Douglas Grant, President & CEO

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SOURCE Vitality Products Inc.

W. Douglas Grant, President & CEO at [phone] or [email protected]