Vitality Launches New Line of Natural Health Products

Trading Symbol:  VPI

Focuses on Key Growth Categories and Canadian Natural Health Food Market in Western Canada

VANCOUVER, Sept. 23, 2013 /CNW/ - Vitality Products Inc. (Vitality or the Company) is pleased to announce the revitalization of one of Canada's oldest natural health companies with the launch of Vitality's new line of vitamins and supplements.  The Company, a manufacturer and marketer of premium quality natural health products, has formulated, branded and launched four products in key growth categories: multivitamins, digestion, stress and sleep.

Four Unique Products Announced
Vitality introduces:

• Vitality^® Time Release Super Multi+^™
• Vitality^® Time Release B Complete + C^™
• Vitality^® Digest+^™
• Vitality^® Relax+^™

All four products are non-GMO (contain no genetically modified organisms), gluten-free, soy-free and vegan friendly.  Vitality named the four products by their benefits to help retailers and consumers understand the products and added QR codes on labels to direct consumers online for additional product information.  Vitality's new branding, products and product information are available at the Company's website: www.vitality.ca.

Sales and Distribution
Vitality has selected Christmas Natural Foods Ltd. (Christmas) to focus on distribution of Vitality to independent Canadian Health Food Stores (HFS) in Western Canada including: British Columbia, Alberta, Saskatchewan and Manitoba. Vitality is now available for order from Christmas. More information on Christmas is available at: www.christmasnaturalfoods.com.

Re-Launches Vitality.ca
Understanding the importance of online, Vitality has re-launched its corporate website (www.vitality.ca) to be focused on retailers and consumers by providing product information, online shopping and access to natural health content and articles.

Natural Product Numbers (NPNs)
Vitality has 92 Natural Product Numbers (NPNs) licensed by Health Canada. Since 2003, the Company has transitioned 60 former natural health products and researched, formulated and received licenses for an additional 32 natural health products. An NPN is required to sell products in Canada.

Vitality^® is a registered trademark of Vitality Products Inc.

On behalf of the Board of
VITALITY PRODUCTS INC.

"W. Douglas Grant" (signed)
__________________________________
W. Douglas Grant, President & CEO

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE: Vitality Products Inc.

please contact:
W. Douglas Grant, President & CEO at [phone] or [email protected]