Vitality Launches Line Extension of Power Iron + Organic Spirulina in Canada
Trading Symbol: VPI
VANCOUVER, June 25, 2019 /CNW/ - Vitality Products Inc. ("Vitality" or the "Company") is pleased to announce it has launched a new size of Power Iron + Organic Spirulina in Canada. The Company introduced its largest size, Power Iron + Organic Spirulina 120 vegetable capsules (vcaps). Pre-sales for Power Iron + Organic Spirulina 120 vcaps started in May and the product has been listed at leading health and wellness retailers across Canada including all Whole Foods locations in British Columbia and Ontario.
"We are excited to bring a new size of Power Iron + Organic Spirulina to market due to the strong response from customers and retailers across Canada," said Cheryl Grant, President & CEO. "The 120 vcap is now available and will retail for $69.99."
The iron supplement market was valued at $3B USD in 2015 and is expected to double to $6B USD by 2025 with 37% of all sales in North America, according to Credence Research (Report Code: 58515-06-15-17). With a unique formulation, Vitality has been increasing sales in Canada and will launch Power Iron + Organic Spirulina into the US market in 2019. All FDA notifications have been filed for the product under the name Power Iron + Spirulina.
Power Iron + Organic Spirulina is now offered in three sizes: 30 vcap (SRP: $24.99 CDN), 60 vcap (SRP: $38.99 CDN) and 120 vcap (SRP: $69.99 CDN) effective July 1 across Canada.
The larger product size will benefit consumers, retailers, and provide added shelf exposure to VITALITY Power Iron + Organic Spirulina in the iron and women's' health categories of natural health and wellness retailers and offer a larger selection for online buyers.
For a consumer testimonial of the life changing effects of Power Ironer + Organic Spirulina please visit: https://www.vitality.ca/pages/testimonials.
About Vitality
VITALITY® is an award-winning line of clean vitamins and supplements, marketed to natural health retailers and health and wellness conscious consumers. Manufactured locally in BC, and currently sold in over 600 stores nationally, the products are vegan, non-GMO and third party tested. Following the proven success of the line through repeat orders and same store sales growth, the Company is focused on expanding distribution and growing sales in-store and online (at vitality.ca, well.ca and amazon.ca); evaluating, researching and developing new products for future distribution; and exploring new markets for its products.
On behalf of the Board of
VITALITY PRODUCTS INC.
"Cheryl A. Grant"
__________________________________
Cheryl A. Grant, President & CEO
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SOURCE Vitality Products Inc.
Vitality Products Inc., Cheryl A. Grant, President and CEO, (604) 591-1322, [email protected]
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