Trading Symbol: VPI
VANCOUVER, June 25, 2019 /CNW/ - Vitality Products Inc. ("Vitality" or the "Company") is pleased to announce it has launched a new size of Power Iron + Organic Spirulina in Canada. The Company introduced its largest size, Power Iron + Organic Spirulina 120 vegetable capsules (vcaps). Pre-sales for Power Iron + Organic Spirulina 120 vcaps started in May and the product has been listed at leading health and wellness retailers across Canada including all Whole Foods locations in British Columbia and Ontario.
"We are excited to bring a new size of Power Iron + Organic Spirulina to market due to the strong response from customers and retailers across Canada," said Cheryl Grant, President & CEO. "The 120 vcap is now available and will retail for $69.99."
The iron supplement market was valued at $3B USD in 2015 and is expected to double to $6B USD by 2025 with 37% of all sales in North America, according to Credence Research (Report Code: 58515-06-15-17). With a unique formulation, Vitality has been increasing sales in Canada and will launch Power Iron + Organic Spirulina into the US market in 2019. All FDA notifications have been filed for the product under the name Power Iron + Spirulina.
Power Iron + Organic Spirulina is now offered in three sizes: 30 vcap (SRP: $24.99 CDN), 60 vcap (SRP: $38.99 CDN) and 120 vcap (SRP: $69.99 CDN) effective July 1 across Canada.
The larger product size will benefit consumers, retailers, and provide added shelf exposure to VITALITY Power Iron + Organic Spirulina in the iron and women's' health categories of natural health and wellness retailers and offer a larger selection for online buyers.
For a consumer testimonial of the life changing effects of Power Ironer + Organic Spirulina please visit: https://www.vitality.ca/pages/testimonials.
VITALITY® is an award-winning line of clean vitamins and supplements, marketed to natural health retailers and health and wellness conscious consumers. Manufactured locally in BC, and currently sold in over 600 stores nationally, the products are vegan, non-GMO and third party tested. Following the proven success of the line through repeat orders and same store sales growth, the Company is focused on expanding distribution and growing sales in-store and online (at vitality.ca, well.ca and amazon.ca); evaluating, researching and developing new products for future distribution; and exploring new markets for its products.
On behalf of the Board of
VITALITY PRODUCTS INC.
"Cheryl A. Grant"
Cheryl A. Grant, President & CEO
Information set forth in this news release involves forward-looking statements. Forward-looking statements are statements that relate to future, not past, events. In this context, forward-looking statements often address a company's expected future business and financial performance, and often contain words such as "anticipate", "believe", "plan", "estimate", "expect", and "intend", statements that an action or event "may", "might", "could", "should", or "will" be taken or occur, or other similar expressions. By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following risks: risks associated with marketing and sale of securities; the need for additional financing; reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; and the volatility of common share price and volume. Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and except as required by law, the Company undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.
THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE SECURITIES LEGISLATION.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.
SOURCE Vitality Products Inc.
For further information: Vitality Products Inc., Cheryl A. Grant, President and CEO, (604) 591-1322, [email protected]