Trading Symbol: TSX-V: VPI
VANCOUVER, May 14, 2020 /CNW/ - Vitality Products Inc. (the "Company" or "Vitality") is proud to announce its expansion into the United States on Amazon.com with its full line of vitamins and supplements to support stress, sleep, immunity, and energy. The United States' vitamin and supplement industry is on track to surpass USD 50 Billion in sales in 2020 as consumers turn their attention to preventative health. According to New Hope Network, 2020 is on track for massive ecommerce growth in natural health due to COVID-19. Over 50% of American consumers are purchasing on Amazon1.
To maximize its digital marketing and sales growth on Amazon, Vitality has hired Orca Pacific, a full-service agency focused exclusively on helping brands maximize their potential on Amazon. Orca Pacific works with leading brands including Reebok, Mars, and Godiva.
Vitality is confident in its growth with a spike in sales during March-April, and consumer response to products including Power Iron + Spirulina receiving 21 reviews with a 4.9 out of 5 Star rating since its debut on Amazon.com (https://www.amazon.com/dp/B07TXMG229).
Significantly, Power Iron + Spirulina has won four awards including Clean Choice Award in the United States, and three alive Awards in Canada for retailer and consumer choice. The iron supplement market is valued at USD 1 Billion in the United States and USD 3 Billion globally2.
"Through Amazon, Vitality is able to reach the hands of customers across the United States," said Cheryl Grant, President & CEO. "As the top marketplace for consumers, we're excited to support the health of our US customers and establish new relationships."
Vitality's full line of products are available on Amazon.com with new products launching online in June 2020. VITALITY products are available through the following links for purchase:
- Power Iron + Spirulina: https://www.amazon.com/dp/B07TXMG229
- Time Release Super Multi+: https://www.amazon.com/dp/B07TXM8KD6
- Relax+: https://www.amazon.com/dp/B07TXMQTKN
- Digest+: https://www.amazon.com/dp/B07TTF55BB
- Time Release B Complex + Vitamin C 600 mg: https://www.amazon.com/dp/B07TYGV6F1
1 Carlotta Mast, Senior Vice President of Content and Market Leader, New Hope Network (April 2020), "The State and Future of Natural and Organic."
2 Credence Research (Report Code: 58515-06-15-17)
VITALITY® is an award-winning line of clean vitamins and supplements, marketed to natural health retailers and health and wellness conscious consumers. Manufactured locally in BC, and currently sold in 600 stores nationally, the products are vegan, non-GMO and third party tested. Following the proven success of the line through repeat orders and same store sales growth, the Company is focused on expanding distribution and growing sales in-store and online; evaluating, researching and developing new products for future distribution; and exploring new markets for its products.
On behalf of the Board of
VITALITY PRODUCTS INC.
"Cheryl A. Grant" (signed)
Cheryl A. Grant, President & CEO
Information set forth in this news release involves forward-looking statements. Forward-looking statements are statements that relate to future, not past, events. In this context, forward-looking statements often address a company's expected future business and financial performance, and often contain words such as "anticipate", "believe", "plan", "estimate", "expect", and "intend", statements that an action or event "may", "might", "could", "should", or "will" be taken or occur, or other similar expressions. By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following risks: risks associated with marketing and sale of securities; the need for additional financing; reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; and the volatility of common share price and volume. Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and except as required by law, the Company undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.
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SOURCE Vitality Products Inc.
For further information: Vitality Products Inc., Cheryl A. Grant, President and CEO, (604) 591-1322, [email protected]