Vitality grants 310,000 incentive stock options

Trading Symbol:  VPI

VANCOUVER, July 16, 2013 /CNW/ - Vitality Products Inc. announces that, pursuant to its stock option plan, the Company has granted incentive stock options to directors, officers, employees, and consultants which will entitle the option holders to purchase up to 310,000 common shares of the Company at a price of $0.10 per share for a period of five years.  These options are not subject to any vesting schedule and may be exercised at any time up to the expiry date of July 16, 2018.  These options are subject to a four-month hold period which expires November 16, 2013.  Shareholders ratified and approved, subject to regulatory approval, the continuance of the Company's 10% rolling stock option plan at the Company's AGM held on July 16, 2013.

On behalf of the Board of

"W. Douglas Grant" (signed)           
W. Douglas Grant, President & CEO

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE: Vitality Products Inc.

For further information:

W. Douglas Grant, President & CEO at (604) 683-6611 or

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