Visitors with Trade Buyer ID Card Can Now Conveniently Access All UBM Asia's Jewellery Fairs

HONG KONG, July 24, 2013 /CNW/ - UBM Asia's Jewellery Group (, organiser of the world's number one jewellery fair, announces all visitors with Trade Buyer ID Card can now enjoy free and immediate access to all UBM Asia's jewellery and fashion jewellery & accessories fairs in Mainland China, Germany, India, Japan, Singapore, Turkey, Hong Kong and Taiwan regions, without having to register to visit the fairs.

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The Trade Buyer ID project was rolled out in June 2012 to make visiting UBM Asia's jewellery fairs in Hong Kong and Mainland China an easy and enjoyable experience right from the registration step. Due to the overwhelming success of the launch and the positive feedback from jewellery buyers, UBM Asia decided to give holders of Trade Buyer ID direct access to all of its jewellery fairs around the world. Instead of getting an admission badge for each jewellery fair, visitors simply present the Trade Buyer ID Card and walk directly into their chosen fairs. As of today, over 10,000 jewellery buyers from 92 countries and regions have received Trade Buyer ID Cards.

For visitors who have not upgraded their visitor's badge yet, all they need to do is to bring along their identity documents and visit the Trade Buyer ID Card service counter at AsiaWorld-Expo or the Hong Kong Convention & Exhibition Centre in person during the September Hong Kong Jewellery & Gem Fair 2013 to upgrade the card. The Trade Buyer ID Card is valid until December 2015.

"The enhancements we made to the Trade Buyer ID certainly mean more direct and hassle-free access for buyers. This project represents a significant step forward in making the experience of visitors at our fairs more convenient and seamless," said Wolfram Diener, Senior Vice President of UBM Asia Ltd.

Comments from the Jewellery Buyers

Mr Asavin Naetsawan of Saket Inter Co Ltd, an exporter/importer of precious stones from Thailand, commented: "I paid my first visit to the June Fair and was so impressed by the overall arrangement, especially with the Trade Buyer ID. This is an excellent idea and will save me a lot of time as I won't need to register for each UBM Asia's jewellery fair I want to visit."

Mr Shajahan of Gem Mines, a gemstone wholesaler from Malaysia, said: "I've been to the June Fair many times to source diamonds, gemstones and fine jewellery products. Products offered are of high quality and very competitively priced. I like the Trade Buyer ID because of the convenience it brings to visitors like me."

"The Trade Buyer ID concept is excellent and will encourage more trade buyers to visit jewellery fairs organised by UBM Asia. This is my tenth visit to the June Fair; every year I see wider varieties of products to choose from," said Ms Nina A Podgornaya of Trade House Jewellery from Russia.

Notes to Editors

1. About UBM Asia
's jewellery fairs (

UBM Asia, organiser of the most professional international jewellery fairs globally, offers opportunities to the world's jewellery trade. UBM Asia's jewellery fairs attract over 100,000 trade buyers and over 9,500 exhibitors from around the world. The September Hong Kong Jewellery & Gem Fair, with over 3,500 exhibitors and almost 52,000 visitors, is the world's number one fine jewellery event. The June Fair is Asia's biggest mid-year international jewellery fair. UBM Asia also organises jewellery fairs in Shenzhen, Hangzhou and Shanghai in China; Chennai, Delhi, Hyderabad, Kolkata and Mumbai in India; Japan; Istanbul in Turkey; Singapore; Taiwan; Freiburg in Germany; and Moscow and St Petersburg in Russia.

2. About UBM Asia (

UBM Asia Ltd is owned by UBM plc, a multimedia company listed on the London Stock Exchange.
UBM Asia is Asia's leading exhibition organiser and the biggest commercial organiser in mainland
China, India and Malaysia. Headquartered in Hong Kong and with subsidiary companies across Asia and in the US, UBM Asia has a strong presence in 25 major cities with 30 offices and over 1,200 staff. The company's track record spans over 30 years. It operates in 19 market sectors with 160 dynamic face-to-face exhibitions, 75 high-level professional conferences, 28 targeted trade publications, 18 round-the-clock vertical portals and virtual events servicing over 1 million quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks. UBM Asia has extensive office networks in China, Southeast Asia and India, three of the world's fastest growing B2B events markets. UBM China has 11 offices in mainland China's major cities, including Beijing, Shanghai, Guangzhou, Hangzhou, Chengdu and Shenzhen, where we organise more than 60 exhibitions and conferences. In the ASEAN region, UBM Asia operates from its offices in Malaysia, Thailand, Indonesia, Singapore, Vietnam and the Philippines and hosts over 50 events. UBM India teams in Mumbai, New Delhi, Bangalore, Chennai and Hyderabad organise 20 exhibitions and 60 conferences every year across the country.

For press enquiries, please contact:
Wendy Pang
Senior Marketing Communications Manager
Jewellery Fairs, UBM Asia
Tel: (852) 2516 2135 Fax: (852) 3749 7318


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