HALIFAX, Jan. 31, 2018 /CNW/ - Halifax is one of TripAdvisor's Global "Top Destinations on the Rise" and is sending the love right back through an online campaign. Halifax is the only Canadian city on the list, an award based on increased interest, booking activity and positive traveller reviews. In recognition, Discover Halifax launched "See What All The Love Is About" to thank those who helped the city become an emerging destination – and bring one lucky reviewer back to visit.
"Halifax has been many travellers' best kept secret for a while, but that's no longer the case" said Ross Jefferson, President and CEO at Discover Halifax. "However, more people are taking notice of our amazing restaurants, events, shopping, attractions and outdoor activities. And when visitors do come, people and businesses go over and above to exceed their expectations. We want to share these stories."
2017 marks Halifax's fifth year of tourism growth with room nights sold up 5.8% over 2016 and 23.3% since 2012. The Port of Halifax also had a record year in cruise ship passengers, up 23% to 292,722 and the Halifax Stanfield International Airport welcomed over 4 million passengers, a 4.5% increase over 2016.
"More visitors aren't just coming to Halifax, but have such a unique experience, they increasingly recommend the city online," said Erica Pellerin, VP of Marketing and Visitor Experience at Discover Halifax. "2018 is shaping up to be another big year and we wanted to show what sets up apart by telling visitors' stories – directly from TripAdvisor reviews. Even more, we can't wait to surprise a reviewer with the ultimate trip back."
There's never been a better time to visit Halifax. Read visitors' stories and see what all the love is about.
About Discover Halifax
Discover Halifax is a non-profit, membership-based marketing and sales organization in partnership with the Halifax regional government, the Hotel Association of Nova Scotia and participating industry members. Since its inception in 2002, Discover Halifax's goal is to promote Halifax as a destination of choice for leisure and business travellers.
Halifax welcomes 5.3 million overnight stays each year, who spend $1 billion. Halifax alone represents over 54% of all visitation to Nova Scotia, and 24,000 Nova Scotians are employed by the tourism industry.
SOURCE Discover Halifax
For further information: Media Contact, Katie Conklin, Marketing & Communications Manager, 902-442-9344, [email protected]