Virginia Black Decadent American Whiskey Breaks LCBO Single Day Launch Sales Previous record held at Christmas when numbers are at their highest

WEST HOLLYWOOD, Calif., Oct. 11, 2016 /CNW/ -- Virginia Black Decadent American Whiskey has broken the record with the largest single day launch sales in LCBO history.  Virginia Black officially launched in Canada at the LCBO (the largest single purchaser of alcohol with over 700 stores) on September 30, 2016.  Additionally, Virginia Black will launch in British Columbia, Manitoba and Alberta on October 15, 2016.

Virginia Black is a collaboration between spirits maverick Brent Hocking (Founder and Creator of the original DeLeón Tequila) and artist Drake (who recently became the only artist in history to reach over one billion streams on Apple Music).    

Virginia Black is a personally selected collection of two, three and four-year old Bourbon Whiskey focused on a high-rye content and finished with a decadent profile.  Virginia Black is mellowed to 40% alcohol-by-volume (80 Proof) to showcase the true essence of Bourbon.

Virginia Black MSRP is $34.99.

About Brent Hocking:
Brent Hocking is a passionate and award-winning spirits producer best known for creating the original DeLeòn Tequila.  Among his many accolades, he is the only person in the twenty-five year history of the Robb Report to win Spirit of the Year three years in a row and additionally back-to-back Grand Champion at the World Beverage Competition in Geneva, Switzerland. With a reputable palette and unconventional "luxury with an edge" approach to branding, Hocking has deep experience in music, fashion and design, having curated the now infamous DeLeòn Rock Lounge music series at NYFW featuring stadium acts including Guns N' Roses and Depeche Mode in intimate settings.

About Drake:
Drake has received over one hundred seventy-seven recording nominations and forty-six awards since 2009. He is the only artist in history to simultaneously place 20 songs on the Billboard Hot 100 list, and is the fourth musical act ever to total 100 Hits on the Billboard Hot 100. Views, Drake's latest album, is his sixth consecutive to go platinum and to debut at No. 1 on the Billboard chart. Views is the first album to surpass one billion streams on Apple Music, and also set a record for the most streams in history for an album in its debut week. Views' "One Dance" additionally landed Drake his first No. 1 single. Beyond his music, Drake has become a pop culture phenomenon. Hosting "Saturday Night Live" twice, the ESPY awards, and headlining the Coachella Valley Music Festival. He represents Apple Music, and has an unprecedented ongoing collaboration with Nike's Air Jordan. Drake has put the spotlight on his home city of Toronto as the acting Executive Global Ambassador for the Toronto Raptors, and he even received the key to the city from the Mayor of Toronto.

Press Contact
Rogers & Cowan
Amanda Mondre / Jackie Crystal
P: 310.854.8129 | 310.854.8157
E: / 


SOURCE Virginia Black

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890