Virgin Digital Help Selects Global Partner To Deploy Revolutionary Support
Platform For Newly Launched Virgin Digital Help Service


<p><location>LONDON</location>, <chron>Dec. 16</chron> /CNW/ -- Sutherland Global Services, a leading multi-national Business Process Outsourcing organisation, announced that it will provide a state of the art technology platform and technical support for the Virgin Group to enable around the clock, around the world assistance and support for a variety of digital devices.  The service which launched today in the UK is the latest venture from <person>Sir Richard Branson</person>'s Virgin Group, named Virgin Digital Help.</p>
<p>Building on the Virgin brand ethos of being the "Consumer Champion", Sutherland associates will be empowered to handle the increasing levels of digital stress and complex technical issues giving immediate relief to customers via phone, email, online chat, and even onsite in-the-home .  Virgin Digital Help's new service is a one-stop support program for all things digital, including PCs, laptops, gaming devices, software, cameras, printers, network devices and a growing list of smart phones and handheld devices. They have been specifically chosen as they cause the most customer problems.</p>
<p><person>Sir Richard Branson</person>, founder of Virgin Group, says: "At Virgin we've made it our mission to always step in when we feel like people are getting a raw deal. Virgin Digital Help will do exactly that with bells on! Digital products are fantastic but the industry, as a whole, has done very little to support consumers when they get back home and try to make it all work."</p>
<p>Sutherland Global Services will deploy their latest generation of integrated technology platforms and processes.  Their integrated technology platforms bring together a wide variety of automated self-support and automated tools and integrated knowledge databases made available to customers through a desktop computer application called the Digital Helper.</p>
<p>Dilip R. Vellodi, Chairman and CEO of Sutherland commented: "Over the past decade companies have flooded the market with devices designed to improve our lives. Unfortunately, the price we pay includes ever growing stress relating to dealing with their complexities as well.  We applaud the Virgin team for making a bold move forward on the path to simplicity and convenience."</p>
<p>Virgin Digital Help is available now in the UK and will eventually be offered worldwide.</p>

    About Sutherland Global Services
<p>A global Business Process Outsourcing (BPO) and Technology Enabled Services Company, Sutherland Global Services offers an integrated set of front and back office services that support the entire lifecycle of a clients' customer. By combining highly trained people with state-of-the-art technology and proven transformational methodologies and business processes, Sutherland collaborates with clients to help them excel in their industry while maximizing their customers' lifetime value. Having started operations in 1986, Sutherland now employs over 24,000 professionals offering right sourced and seamlessly blended services from its 24 global delivery centres. For more information please visit <a href=""></a></p>

    About Virgin Digital Help
    We make digital stuff work.


For further information: For further information: Robert Barclay, (North America and Europe), Sutherland Global Services, +1-585-354-1878,, Prabhu S (Asia Pacific), Sutherland Global Services, +91-944-404-0748,, Virgin Digital Help, +44(0)208-741-1123, Web Site:

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