VINELAND, ON, May 5, 2015 /CNW/ - Vineland Estates Winery, in the Niagara Peninsula of Ontario, recently announced a new wine retailing and distribution agreement that will see over $1 million of the winery's products retailed in China in the coming year.
Vineland was honored recently to have Minister Jeff Leal of the Ontario Ministry of Agriculture and Rural Affairs attend the grand opening of a new retail store for Vineland in the city of Tai'an, China while on his recent Ontario trade mission.
"Chinese consumers are increasingly aware of the world-class wines made in Ontario. I'd like to congratulate Vineland Estates on their commitment to building new markets for Ontario wine. This demonstrates the significant opportunity for export growth in Ontario's wine and grape sector" commented Minister Leal.
Vineland Estates' new retail store in China is part of a new comprehensive distribution agreement with its Chinese partners, including a home delivery program for thousands of Chinese visitors to the winery each year. China provides a huge opportunity for Ontario's agri-foods exports, particularly wine, where Ontario sales to China have increased almost 200% in the last 5 years. Vineland Estates' recent agreement will not only see more of their famous Icewines on retail shelves, but also their premium award winning VQA table wines.
"I would like to thank Minister Leal for attending this announcement, as well as Premier Wynne for her government's continued support of the Ontario wine industry through their VQA Grape and Wine Strategy," commented Allan Schmidt President of Vineland Estates Winery. "Premier Wynne recognizes the value and potential of our industry contributing to her Agri Food Challenge of creating 120,000 new jobs in the sector by 2020" added Schmidt.
SOURCE Vineland Estates Winery
For further information: Media Contact: Allan Schmidt, President, Vineland Estates Winery, 905-321-4204, [email protected], www.vineland.com