VIDEO B-ROLL AVAILABLE VIA CNW - Reebok launches The Sport of Fitness with 250 person flash mob, 15,000-pound shipping container and demonstrations by elite athletes

TORONTO, Feb. 21, 2012 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY:  At noon on Wednesday, February 22, a 15,000-pound shipping container will descend from 30 ft. above Yonge and Dundas Square to reveal Reebok's new global campaign, The Sport of Fitness Has Arrived. Following the drop, a flash mob of 250 people will fill the square and preform an exciting fitness-inspired routine. CrossFit elite athletes, including the 2011 and 2010 Fittest Man on Earth, will also demonstrate a jaw-dropping CrossFit WOD (workout of the day).

The event is part of Reebok's global CrossFit campaign, already launched in New York City and Paris, with London and Tokyo to soon follow. Toronto is the only Canadian city to reveal a launch within the international marketing campaign.

WEB Video Preview and Download link:

TIME OF POSTING:   Approximately 4:00 PM EST
DATE OF POSTING:   Feb 22nd 2012

All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact for access.


Allison Stokes, Senior Publicist, rock-it promotions, 416-656-0707 ext 110

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