TORONTO, Feb. 21, 2012 /CNW/ - The following B-Roll is available by
Video On-Demand web download:
STORY SUMMARY: At noon on Wednesday, February 22, a 15,000-pound shipping container
will descend from 30 ft. above Yonge and Dundas Square to reveal
Reebok's new global campaign, The Sport of Fitness Has Arrived.
Following the drop, a flash mob of 250 people will fill the square and
preform an exciting fitness-inspired routine. CrossFit elite athletes,
including the 2011 and 2010 Fittest Man on Earth, will also demonstrate
a jaw-dropping CrossFit WOD (workout of the day).
The event is part of Reebok's global CrossFit campaign, already launched
in New York City and Paris, with London and Tokyo to soon follow. Toronto is the only Canadian city to reveal a launch within the
international marketing campaign.
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DATE OF POSTING:
Feb 22nd 2012
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