Video B-roll available via CNW - Loblaw introduces Guiding Stars® nutrition navigation program to help shoppers make healthier choices

TORONTO, Sept. 19, 2012 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY:  Experts answer important questions regarding Guiding Stars® available exclusively at Loblaws® banner stores in Ontario. Guiding Stars® is an objective, nutrition navigation program that provides at-a-glance nutritional ratings for foods found in every store aisle. With Guiding Stars®, foods are rated for their nutrition quality and can earn up to three stars based on a debit and credit scoring system.  Foods are credited for containing vitamins, minerals, dietary fibre, whole grains and omega 3 and debited for containing saturated fat, trans fat and added sodium or added sugars. The stars are displayed on the shelf tag associated with each food.

WEB Video Preview and Download link:
TIME OF POSTING:  Available now
DATE OF POSTING:  Sept 18 2012

All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact for access.


Kelsey Strickland
Hill+Knowlton Strategies

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Video with caption: "Video: Loblaw introduces Guiding Stars® nutrition navigation program to help shoppers make healthier choice". Video available at:

SOURCE: Loblaw Companies Limited

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