Video B-Roll available via CNW - Introducing Bayer's CONTOUR(R) USB - the
first blood glucose meter with built-in diabetes management software

TORONTO, March 23 /CNW/ - The following video is available by satellite or by CNW's Broadcast On-Demand web download:

STORY SUMMARY: Health Canada has approved Bayer's CONTOUR(R) USB, the first and only blood glucose meter with built-in USB technology that can be plugged directly into a computer, allowing for instant access to blood glucose monitoring results.

People with diabetes can plug in and instantly access information about trends and patterns in their blood glucose levels with the integrated Glucofacts(R) DELUXE software. Bayer's CONTOUR USB is as simple to use as any standard blood glucose meter. The meter stores up to 2,000 test results, which patients can access on any computer, whether at home, at the doctor's office, or on the go with their laptop.

    SHOT LIST:         About Diabetes
                       About Bayer's CONTOUR USB
                       Interview and background footage with Dr. Amish
                       Parikh, Endocrinologist, Trillium Health Centre
                       Interview and background footage with Marc Saltzman,
                       Technology Expert
                       Background footage including crowd shots,
                       patient/physician interaction, CONTOUR USB product


    Satellite Feed Coordinates:

    TIME OF FEED:      11 am - 11:30 am ET
    DATE OF FEED:      March 24, 2010
    CO-ORDINATES:      Anik F2 C
                       Transponder 3B
                       Downlink Frequency: 3820 vertical
                       Audio subcarriers 6.2 and 6.8

    WEB Video Preview and Download link:

    TIME OF POSTING:      11 am ET
    DATE OF POSTING:      March 24, 2010

    All video can be viewed by clicking on the link. Broadcast quality video
is available for download by accredited journalists. Please contact for access.



    Collin Matanowitsch                       Tiana DiMichele
    Account Executive                         Business Communications Partner
    MS&L                                      Bayer Inc.
    416-847-1330                              416-240-5240

For technical information DURING the satellite feed or for assistance with Broadcast On-Demand, please contact CNW at or (416) 863-2115.

CNW Broadcast On-Demand provides free, secure and easy-to-use broadcast quality material direct from our website to accredited journalists worldwide.

This material is offered for free and unrestricted news use.


SOURCE CNW Video Services

For further information: For further information: CNW BROADCAST, TORONTO, (416) 863-2115

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