Video B-Roll available via CNW - Fire Chiefs and Teachers launch National
Fire Safety Campaign

TORONTO , Sept. 30 /CNW/ - The following video is available by satellite or by CNW's Broadcast On-Demand web download:

STORY SUMMARY: Canada's largest-ever fire safety education campaign kicks off October 4th and will involve thousands of primary school teachers and firefighters across the country.The Canadian Association of Fire Chief's "Great Canadian Fire Drill" is at the focal point of this year's Fire Prevention Week that runs from October 4th -10th. An estimated 75,000 teachers nationwide in grades K-3 have been sent special Lesson Plans and classroom materials to help them teach young students the important task of creating a fire Escape Plan. Youngsters will then put their new knowledge to work with their siblings and parents to create and practice an Escape Plan at home.

Free Fire Escape Planning Guides are also available for download at www.safeathome.ca

In the B-roll, Fire Chiefs representing every Province and Territory, emphasize how the Great Canadian Fire Drill will reach families through kids.

Ten percent of fire deaths in Canada involve children. Parents need to involve their children in preparing and practicing a home fire Escape Plan. Escape plans, together with working smoke alarms, greatly increase the odds of surviving a fire.

    
    SHOT LIST:

    1.  Various B-roll

    Exterior general fire shots
    Exterior family practicing fire safety drill
    Family preparing home escape plan
    Removing outdated smoke alarm
    Inserting fresh batteries
    Installing new smoke alarm
    Family views website
    Close up of website
    Close up of French website
    Children put up Participation Certificate

    2.  Interviews

    Fire Chief Bruce Burrell
    President
    Canadian Association of Fire Chiefs

    Home Fire Safety Specialist
    Carol Heller
    Kidde Canada

    Fire Chief Brian Cornforth
    Alberta Rep
    Canadian Association of Fire Chiefs

    Fire Chief Stephen Gamble
    British Columbia Rep
    Canadian Association of Fire Chiefs

    Fire Chief Andy Thiessen
    Manitoba Rep
    Canadian Association of Fire Chiefs

    Fire Chief Jody Price
    New Brunswick Rep
    Canadian Association of Fire Chiefs

    Fire Chief Vince MacKenzie
    NFLD and Labrador Rep
    Canadian Association of Fire Chiefs

    Deputy Fire Chief Brent Denny
    Nova Scotia Rep
    Canadian Association of Fire Chiefs

    Deputy Fire Chief Julie Miller
    NWT Rep
    Canadian Association of Fire Chiefs

    Fire Chief Tim Beckett
    Ontario Rep
    Canadian Association of Fire Chiefs

    Fire Chief David Rossiter
    P.E.I. Rep
    Canadian Association of Fire Chiefs

    Fire Chief Garth Palmer
    Sask Rep
    Canadian Association of Fire Chiefs

    Fire Chief Clive Sparks
    Yukon Rep
    Canadian Association of Fire Chiefs

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    Satellite Feed Coordinates:

    TIME OF FEED:      2:30 PM - 3:00 PM ET
    DATE OF FEED:      October 1, 2009
    CO-ORDINATES:      Anik F2 C
                       Transponder 3B
                       Audio subcarrier 6.2 and 6.8
                       Downlink frequency 3820 vertical

    WEB Video Preview and Download link:

    http://cnw.pathfireondemand.com/viewpackage.action?packageid=237
    TIME OF POSTING:   2:30 PM ET
    DATE OF POSTING:   October 1, 2009

    All video can be viewed by clicking on the link. Broadcast quality video
    is available for download by accredited journalists. Please contact
    [email protected] for access.

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