--Go-to-Market Strategist with Core Expertise in Mobile, SaaS and Cloud Computing Lands at Innovative Startup--
TORONTO and SAN FRANCISCO, Aug. 15, 2012 /CNW/ - Influitive, a pioneer in customer advocate management and mobilization, announced today that Victor Belfor has joined its team. Victor has over 15 years of experience in business development in B2B, mobile and SaaS marketplaces. He is also an active member of the entrepreneur community and an angel investor.
"Victor's proven success and years of experience will be very valuable as we grow Influitive," said Mark Organ, co-founder and CEO, Influitive. "His strengths of community building and mentorship as well as focus on revenue will help us scale faster. As the Vice President of Business Development, Victor will be primarily focused on customers and partners."
"Influitive's innovation and visionary strategy is extremely compelling," said Victor Belfor, Vice President, Business Development, Influitive. "I believe that advocate mobilization and word-of mouth management is the new holy grail of B2B marketing. Mark and his team are perfectly positioned to provide thought leadership in this space and I'm excited to contribute to Influitive's success."
Victor joins Influitive from RingCentral where he was the Vice President of Strategic Alliances. There he contributed to the company's tremendous growth. Victor will be working in Influitive's San Francisco office. He can be found on twitter @vbelfor.
Influitive, based in Toronto and San Francisco, is changing the face of B2B marketing through its innovative AdvocateHub platform for advocate marketing. Today's buyers are leveraging knowledgeable peers at roughly twice the rate than they did even four years ago. Influitive's AdvocateHub lets marketers capture the enthusiasm of their best customers, followers, and evangelists, turning that into direct support through all stages of the buying cycle, from social media reviews and customer referrals to case studies and references.
Influitive's customers include some of most successful and fastest-growing business-to-business software firms in the world, who use their AdvocateHubs to massively shorten their customers' buying processes while maximizing win rates against competitors.
To learn how to get your advocates working with you, please visit http://www.influitive.com.
Vigorous Communications for Influitive
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