Canada's leading youth media company partners with cannabis news and lifestyle series backed by Snoop Dogg, Seth Rogen, and Wiz Khalifa.
TORONTO, Nov. 5, 2018 /CNW/ - Today, VICE Canada, in partnership with MERRY JANE, announce the creation of a new media series, Sticky, the definitive guide to legal cannabis in the Canadian market.
Drawing on VICE Canada's years of dedicated coverage of the evolution of the Canadian cannabis scene and MERRY JANE'S position as a leading cannabis-focused digital media series, Sticky will offer curated and collaborative content from across the VICE and MERRY JANE networks for smokers and newbies alike. The series is available at www.vice.com/sticky
"As Canada has become the first G7 country to legalize cannabis nationally, Sticky will document the ongoing impact of this watershed moment as other countries around the world watch intently" says Nina Sudra, General Manager, VICE Canada. "The partnership between VICE Canada and MERRY JANE will deliver the most relevant content for a post-legalization Canada."
Covering everything from cannabusiness to strain explainers to the best way to spend time while high, Sticky promises to provide readers a roadmap to their newfound freedoms.
VICE Media has long been an authority on cannabis culture and politics in Canada—illuminating all aspects of the illegal and legal market by focusing on the people who have been there all along—with extensive coverage across its verticals and popular video series such as Canadian Cannabis, hosted by F****** Up frontman Damian Abraham, to the first definitive weed town hall with Justin Trudeau.
MERRY JANE is the foremost cannabis media company, defining modern day weed culture with innovative, forward-looking perspectives on culture, news, health, and entertainment.
Backed by icons Snoop Dogg, Seth Rogen and Wiz Khalifa, MERRY JANE produces award-winning content, such as Martha & Snoop's Potluck Dinner Party on VH1, as well as events, like the largest 420 event in the world with AEG, that cut through the clutter to reach a mainstream audience. MERRY JANE has been able to authentically introduce cannabis brands to this audience, and also has provided an outlet for mainstream brands to reach the targeted cannabis consumer.
"The partnership with VICE Canada is a natural evolution for MERRY JANE and one that will provide the Canadian audience with the most compelling content on cannabis news and culture" says Ted Chung, CEO, MERRY JANE.
Visit www.vice.com/sticky to experience the latest in cannabis content across Canada.
ABOUT VICE MEDIA
VICE is the world's preeminent youth media company and content creation studio. Launched in 1994, VICE now operates in over 30 countries and distributes its programming to viewers across digital, linear, mobile, film and socials. VICE includes an international network of digital channels; a weekly and daily news programming partnership with HBO; a television and feature film production studio; a magazine; a record label; and an in-house creative services agency.
ABOUT MERRY JANE
MERRY JANE is the fastest growing media company at the intersection of pop culture, business, politics, and health. Defining the new generation of sophisticated cannabis culture through engaging editorial content, award-winning original videos, and legendary live events, MERRY JANE highlights the cannabis lifestyle with a ground-breaking cross-platform media network that utilizes interactive tools to explore this new frontier. MERRY JANE has also produced both scripted and non-scripted shows including "Mary + Jane" on MTV and the Emmy-nominated "Martha & Snoop's Potluck Dinner Party" on VH1.
SOURCE VICE Canada
For further information: Britt Aharoni, Senior Publicist, VICE Canada, 647.716.5113 or firstname.lastname@example.org; Jim Baudino, VP of Marketing & Business Development, MERRY JANE, email@example.com