MONTREAL, June 22, 2016 /CNW Telbec/ - VICE Media, the global youth media company and Groupe V Media announce their partnership today. The multifaceted partnership includes the launch of VICELAND, VICE's new, critically acclaimed 24 hour television channel, in French Canada as well as the creation of a television studio, the development of French Canadian versions of VICE's digital channels and the creation of an entity specializing in content marketing as well as the development of international distribution agreements.
VICE is the world's preeminent youth media company and content creation studio covering news, culture, music, sports, fashion, technology and more across digital, linear, mobile, film and socials.
"We are very excited by this announcement. It marks a turning point in the growth of our company which aims to become the uncontested leader for reaching Millennials in French Canada. By partnering with VICE, well-known for its reach of Millennials throughout the globe with exclusive content on various platforms, we have just clearly confirmed our ambitions" commented Maxime Rémillard, President and Chief Executive Officer of Groupe V Media. "This target group, much sought after by advertisers, is also totally complementary to the target groups reached by the other brands at Groupe V Media. We could therefore develop exceptional business opportunities and significantly grow our activities" he added.
Founded as a magazine in 1994 in Montreal, VICE now operates in over 30 countries worldwide. VICE includes an international network of digital channels; a television and feature film production studio; a magazine; a record label; an in-house creative services agency; a book-publishing division; and a newly launched U.S and Canadian TV network, VICELAND.
VICE has developed an outstanding global reputation for producing the gold standard of video content for youth audiences, forging innovative distribution partnerships with A+E Networks, HBO, Rogers Communications, YouTube, Snapchat, Live Nation, 20th Century Fox, Verizon, Spotify and more - making its programming accessible to young people everywhere.
About Groupe V Média
Groupe V Média is a Quebec company active in the entertainment business. Groupe V Média owns V, a French language television network, as well as specialty networks MusiquePlus and MusiMax and digital platforms including 25Stanley blog.
SOURCE Groupe V Média
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