Combined Company Will Offer The Best Portfolio Of Luxury Bedding Brands & Products In The World's Largest Market
EDMONTON, Alberta, RANCHO CUCAMONGA, California, PLYMOUTH, England and MADRID, July 6, 2013 /CNW/ - Vi-Spring, a wholly owned subsidiary of Flex Group of Spain, who operates their North American Division from Edmonton Alberta, has strengthened its presence in North America by teaming with E.S. Kluft & Co., which manufactures luxury mattresses under the Kluft and Aireloom brands. Earl Kluft is the founder and chief executive officer of E.S. Kluft & Co. Terence Bachor, Vi-Spring North American Director, will continue to guide the Vi-Spring operation, and under Kluft's direction will bring Kluft and Aireloom brands to Canada under the new deal. As part of the new arrangement, Vi-Spring has purchased 51-percent of E.S. Kluft & Co. the company will continue selling and marketing the brands separately with their own unique product portfolios.
The deal will strengthen Kluft's leadership in the U.S. luxury segment and enhance its international presence by leveraging the existing retailer network of Vi-Spring, which has operations in Europe, Asia and North America, and its parent company, the Flex Group of Madrid, Spain, which has a strong presence in Southern Europe and Latin America. All employees of both companies in North America will be retained.
"For many years I have admired English luxury beds, particularly Vi-Spring, that I believe really has no peers when it comes to their excellent quality and craftsmanship. I see this as an opportunity for both of us to grow our brands worldwide and especially into Canada where the high end bed market is growing so quickly. Combined, we now will be able to claim both Bloomingdale's and Harrod's as our company's flagship stores," said Kluft.
"The Vi-Spring launch in North America was in none other than Halifax Nova Scotia in the late 2009. Since then we have grown to become the largest imported luxury mattress brand in North America, with over 30 retailers carrying the Vi-Spring brand including ELTE in Toronto. Our merging with the well respected American Kluft brand will help accelerate our growth even more, as well as bring another luxury brand to Canada" said Bachor.
"We have known Earl for many years and respect the quality and high standards that he has brought to our industry. Together, we shall make an exciting team. For Vi-Spring and the Flex Group, this is a strategic move as we will accelerate our growth in the American market with the help of a very reputable U.S. company and compete internationally with a great portfolio of luxury brands," said Vi-Spring Managing Director Mike Meehan. "Integrating the North American operations will also generate some operational and logistics savings, yet offer retailers and consumers the widest and most differentiated range of prestigious luxury beds."
The new organization will boost Vi-Spring's presence in North America where it opened its first retailer only three years ago. The British-based company, founded in 1901 in London, has been for over 110 years one of the world's most prestigious mattress producer and has operations in the Europe, Asia and North America. Vi-Spring has always been associated with traditional craftsmanship, finest natural materials, most exclusive retailers and many product awards.
The Flex Group has an extended international presence and operates in different markets either with commercial and industrial operations. The group recently opened a new plant in Sao Paulo, Brazil and expanded its production capacity in Chile. In Europe, the group is market leader in Portugal with Molaflex and in premium segment worldwide, with Vi-Spring and "And So To Bed," the UK premier luxury bed retailer.
Kluft is a third-generation mattress manufacturer who founded E.S. Kluft & Co. and bought Aireloom in 2004. The broad range of luxury mattresses are produced in California and Pennsylvania facilities and sold under the Kluft and Aireloom brands in 350 select retailers in the United States and internationally. Kluft's Aireloom designs offer artisanal quality and legacy features such as hand-tied coils and hand side-stitching. The company's lines feature the most advanced patented designs as well as the highest quality materials.
For further information:
Vi-Spring, Terence Bachor, [email protected], 877.484.7774, or Kluft, Stan Steinreich, Steinreich Communications, (201) 498-1600