- Sonic Boom Creative Media has appointed marketing executive Jonathan Levitt as its Chief Marketing Officer.
- Levitt is a pioneering marketing and branding expert with a focus on customer experience measurement and analytics.
- Levitt will drive brand, marketing and product / service strategy as Sonic Boom continues to redefine social, digital and customer experience innovation for clients like Ford Motor Company of Canada, Health Canada, Pfizer and GE.
MONTREAL, June 5, 2014 /CNW/ - Sonic Boom Creative Media announced today the appointment of Jonathan Levitt, a senior industry executive with extensive brand and data-driven digital marketing experience to the position of Chief Marketing Officer.
Levitt will be responsible for a broad portfolio that includes the company's global marketing strategy, brand management, product and service positioning, market research, advertising and global communications. He joined Sonic Boom effective May 26, 2014.
Levitt comes to Sonic Boom from OpinionLab, where he was Chief Marketing Officer and member of the company's senior leadership team. OpinionLab is a leading Software as a Service (SaaS) provider of voice of customer listening and analytics technology to the world's most innovative brands, including over half of the Fortune 50.
Prior to OpinionLab, Levitt held a variety of marketing leadership roles for emerging startups and established enterprise leaders in the areas of digital marketing, analytics and customer experience. He has worked with brands of all sizes including leading global players such as Bank of America, Walmart, Dell, Procter & Gamble, CBS, The New York Times, Ford and Google.
A pioneer and vocal advocate for data-driven marketing, measurement and accountability, Levitt is widely recognized as an authority on branding and customer experience. He has been featured in several industry publications including Forbes, AdAge and Fortune Magazine. Levitt was most recently recognized as one of the Top 200 Thought Leaders in Big Data & Analytics (AnalyticsWeek – January 2014), one of The Top Chief Marketing Officers (CMOs) That You Should Consider Following On Twitter (CEOWORLD Magazine - June 2014, no. 3) and Top CMOs on Twitter (Social Media Magazine – February 2014).
"Over the past several months we have been focused on putting together a remarkable leadership team," said Sylvain Perron, Managing Partner at Sonic Boom. "Jonathan is the perfect addition to that team, and he is the right guy to tell our story. We are privileged to have him."
"I'm thrilled and fortunate to be joining the team at Sonic Boom," said Levitt. "The ad agency of old is rapidly being replaced by firms who deliver research and measurement, analysis, creative and strategy as part of a holistic service offering. The space has never seen more opportunity and excitement. The team at Sonic Boom is building innovative digital and social strategy and I can't wait to help execute on the vision for a redefined agency. More specifically, the agency of the future."
About Sonic Boom
Located in Toronto and Montreal, Sonic Boom Creative Media is the digital subsidiary of NATIONAL Public Relations, Canada's largest communications consulting firm.
Since 1998, Sonic Boom has partnered with leading global brands on a wide array of digital mandates. Bringing together experts from the creative, technology, and business strategy fields, Sonic Boom offers interactive, insightful, efficient, and innovative solutions to various clients across Canada and abroad. Recent work includes acting as the social media agency of record for Ford Motor Company of Canada, as well as ongoing work supporting clients like Health Canada, Pfizer, GE, Hoffmann La Roche, Kohler, and Vaughan Mills.
Image with caption: "Jonathan Levitt, Chief Marketing Officer, Sonic Boom Creative Media (CNW Group/Sonic Boom Creative Media)". Image available at: http://photos.newswire.ca/images/download/20140605_C2461_PHOTO_EN_2493.jpg
SOURCE: Sonic Boom Creative Media
For further information: Kristin Gable, NATIONAL Public Relations, 514-843-2378, [email protected]