TORONTO, Oct. 31, 2014 /CNW/ - Toronto-based Veritas Communications Inc. is celebrating today after taking home a trophy last night from Strategy Magazine's Agency of the Year Awards, the first time the prestigious honours have been extended beyond the ad world to include a PR category.
"We affectionately call it #rosegold," Veritas president Krista Webster said of the 2014 Bronze win in the Strategy PR Agency of the Year Award category. "And we view the award as not just about us, but a tribute we share with the clients who inspire and challenge us to not just push the status quo in PR, but to redefine it."
Veritas was honoured for its work across a wide range of sectors with such diverse clients as Microsoft Canada, Labatt, RBC and Ontario's Ministry of Health and Long-Term Care, fueled in part by its bold new Growth & Innovation Lab which develops new insights and new tools to enhance the work of the agency's account teams.
Veritas walks the line between public relations and marketing to inspire positive word-of-mouth and drive brand preference. The agency specializes in influencer marketing and reaching brand advocates through digital, social media, promotional and traditional channels.
The agency is a member of the MDC Partners Network, and chair Miles Nadal described the win as "well deserved recognition of Veritas' hard work and dedication. We're proud of the entire team, as they are the true representation of 'The Place Where Great Talent Lives.'"
Image with caption: "Veritas Communications is a public relations and marketing communications agency headquartered in Toronto, ON. (CNW Group/Veritas Communications Inc.)". Image available at: http://photos.newswire.ca/images/download/20141031_C4820_PHOTO_EN_7401.jpg
Image with caption: "Veritas wins bronze for Strategy PR Agency of the Year (CNW Group/Veritas Communications Inc.)". Image available at: http://photos.newswire.ca/images/download/20141031_C4820_PHOTO_EN_7402.jpg
SOURCE: Veritas Communications Inc.
For further information: Ashley Therriault, E: [email protected], T: 416-646-6301