Vancouver Residents Invited to Earth Month Ribbon Cutting Ceremony to Celebrate the Official Launch of PUR & TerraCycle at London Drugs

Note to Editors: B-Roll of event available upon request

VANCOUVER, April 20, 2017 /CNW/ - PUR Water Filtration Systems, from Helen of Troy Health and Home, officially launches in Vancouver tomorrow at London Drugs (525 West Broadway), with a ribbon cutting ceremony from 10 am to 12 pm. This event is a call-to-action not only to consumers, but to corporations as well, to take a stand for the environment by practicing environmental stewardship every day. All Vancouver residents are welcome and asked to stop by to partake in the festivities, which include an ECO Art Installation by TerraCycle and demonstration of PUR Water Filtration Systems.

"PUR water filtration system is a 7 cup pitcher and a single pack replacement filter featuring MAXION technology, certified to remove more contaminants than any other brand.1 PUR makes it easier to empower consumers to care for their water by providing an environmentally friendly solution that can potentially keep 226 (500 ml) plastic water bottles out of landfills each year. 2 Imagine the effect on the planet if every person in Canada adopted this system. This is what we are encouraging at our Earth Month launch in conjunction with TerraCycle and London Drugs," said Brian Benaissa, Director of Marketing, Helen of Troy Health & Home, distributors of PUR Water Filtration Systems.

PUR takes environmental stewardship very seriously, and in addition to creating an industry leading water filtration system, has gone one step further by partnering with TerraCycle, with a national recycling program, to help consumers reduce the impact of the water filtration system and product packaging on the environment. The TerraCycle PUR Recycling Program is open to any interested individual, school, office, or community organization. Participation is as easy as signing up on the TerraCycle website ( Upon registering, TerraCycle then sends pre-paid shipping labels to the end user to send back waste, and uses it to up-cycle, recycle, and even creates art and community playgrounds with it!

"We are proud to partner with PUR and TerraCycle on the launch of this new water filtration product available at London Drugs," said Maury McCausland, London Drugs Retail Operations Sustainability Specialist. "As part of our What's the Green Deal? program we are committed to partnering with organizations that provide full-cycle services for their products and PUR fits well into our sustainability goals. London Drugs has worked with TerraCycle for many years; we are dedicated to continuing to provide our customers with as many opportunities as possible to recycle their everyday products in our stores."

The next generation of PUR water filtration systems are certified to remove 99% of lead from drinking water. PUR launches the PUR Ultimate Pitcher Filtration System with Lead Reduction in 7-cup format, plus respective filter at London Drugs today. PUR pitchers are certified by WQA (Water Quality Association) to remove 14 contaminants including 99% of lead, 96% of mercury and 92% of certain pesticides, more than any other brand.1

PUR water filtration systems feature MAXION® Filter Technology; PUR's unique formulation approach blending carbon and ion exchange materials for maximum contaminant reduction. PUR's water filtration systems are certified by both the National Sanitation Foundation (NSF) and Water Quality Association (WQA) to remove 99% of lead in drinking water.

The new PUR Ultimate Pitcher and filters are now available at London Drugs, at the Manufacturer's Suggested Retail Price of $29.99 for the 7-cup pitcher, and replacement filters start at $16.99.

For more information about PUR water filtration systems or PUR's MAXION® Filter Technology, visit


 As of 14/03/17 NSF + WQA Certification comparison valid for faucet mount and pour-through filters in Canada


 One MAXION PUR Pitcher filter; filters 113 Liters of water, equivalent to 226, 500 ml plastic water bottles.

About PUR

Marketed by the Health and Home division of Helen of Troy Limited (NASDAQ NM: HELE), PUR® is a technically advanced brand in the at-home water filtration category for faucet water filters, water pitchers, and replacement filters. MAXION® Filter Technology is PUR's commitment to superior filtration performance and innovation, by using activated carbon and ion exchange. It is certified to reduce more contaminants than any other brand. Certified by NSF International and the Water Quality Association for their contamination reduction, PUR's water faucet filters are certified to reduce over 70 contaminants including 99% of lead, 96% of mercury and 92% of certain pesticides while their water filter pitchers are certified by WQA to remove 99% of lead, 96% of mercury and 92% of certain industrial pollutants. For more information about PUR, please visit

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ, NM: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors.  For more information about Helen of Troy Limited, please visit

About TerraCycle

TerraCycle is a Progressive Waste Solutions partner, takes difficult-to-recycle packaging and turns it into affordable & innovative products. Founded in 2001, TerraCycle is the world leader in the collection and reuse of non-recyclable postconsumer waste. It repurposes the waste into sustainable, affordable materials and consumer products. In 21 countries, the waste is collected through programs that donate money to schools and charities. To learn more, visit

About London Drugs

Founded in 1945, B.C.-based London Drugs has 79 stores in more than 35 major markets throughout British Columbia, Alberta, Saskatchewan and Manitoba including its online store London Drugs offers consumers a range of products from digital cameras and cosmetics to computers and televisions. Renowned for its creative approach to retailing, the company employs more than 7,500 people with pharmacy and health care services being the heart of its business. Committed to innovation and superior customer service, London Drugs has established itself as a reputable and caring company and continues to position itself for future growth and development. 

SOURCE PUR Water Filtration Systems

For further information: Media Contact: Dina Vieira, DV COMMUNICATIONS INC., 416-702-6124,

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