Vancouver 2010 Olympic Winter Games and Olympic Torch Relay Sponsorship
Drives Gold Medal Results for Coca-Cola Canada

VANCOUVER, Feb. 25 /CNW/ - Coca-Cola Canada has been successful in leveraging its sponsorship of the Vancouver 2010 Olympic Winter Games and Olympic Torch Relay to drive growth. At the core of this achievement is sustainability - not only of the business results, but of how they were achieved - to leave a lasting legacy for all Canadians.

The Facts: Coca-Cola Canada Vancouver Olympic Achievements

    Business Results

    -   Dramatic market share growth YTD after a full year of share growth -
        Total beverages including sparkling

    -   1 million perfectly-served Coca-Cola and Coca-Cola Zero beverages in
        commemorative aluminum bottles sampled along the Olympic Torch Relay,
        and 1 million sold through customer programs

    -   3.7 million perfectly-served cold Coca-Cola beverages at the Olympic

    -   200,000 Coca-Cola and Coca-Cola Zero sampled at the Happiness House
        Live Site

    -   3.7 million Far Coast brand hot beverages served

    -   Activated Olympics with over ten major customers


    -   First-ever carbon- and waste-neutral Olympic Games

        -  100% of all bottles collected for recycling during Olympic Torch
           Relay and Olympic Games

        -  Coca-Cola green teams activated in 172 communities - totaling
           1,250 community volunteers - collected PET containers on Olympic
           Torch Relay

        -  Debut of PlantBottle: Made from up to 30% plant-based materials,
           100% recyclable

        -  100% compostable beverage cups and lids

        -  800 Coca-Cola recycling barrels made from reused concentrate
           barrels deployed at Games and in each Olympic Torch Relay city

        -  1,400 proprietary EKOfresh refrigeration units eliminate direct
           greenhouse gas emissions and reduce energy use by 35% - a North
           American first

        -  126 PET plastic bottles in each of the uniforms for all 600 Coca-
           Cola Olympic associates, totaling 75,600 recycled plastic bottles

        -  Handed out over 1,00,000 Pennant Flags and over 250,000 Coca-Cola
           Glow Bottles

    -   $350,000 invested to create outdoor sport court for inner-city
        Vancouver youth

    -   7,000 toques, scarves and vests made from the actual bottles
        collected at the Olympic venues to be provided to Vancouver's Ray-Cam
        Community Centre residents

    -   Over 200 Olympic athletes have now made pledges to personal
        sustainability and environmental actions and become environmental

    -   Displayed calories per serving on front of all packages for the first
        time ever - Packages will soon be available across the country

    Olympic Torch Relay

    -   More than 1 million applications to be a Coca-Cola Torchbearer

    -   4,500 Coca-Cola Torchbearers nominated by Red Ribbon Panel of health
        and environmental experts such as the Heart & Stroke Foundation,
        Canadian Diabetes Association, ParticipACTION and WWF-Canada for
        making commitments to lead more active, green lifestyles

    -   Over 10,000 youth inspired to get active through Coca-Cola's
        partnership with Canada's physical activity authority,

Coca-Cola and the Olympic Movement

The Coca-Cola Company has been an Olympic partner since 1928 and is the longest continuous corporate supporter of the Olympic Movement. The Company works with National Olympic Committees in more than 200 countries to help athletes train and compete. More than 90 percent of the Coca-Cola system's investment in the Olympic Games is directed to athlete development and to assist in staging the Games. Products of The Coca-Cola Company refresh athletes, volunteers, officials and spectators during the Olympic Games; and supporting programs such as the Vancouver 2010 Olympic Torch Relay allows Coca-Cola to help share the Olympic spirit around the world. The Coca-Cola Company is the exclusive nonalcoholic beverage provider to the Olympic Games through 2020. For more information about our Company, please visit our Web site at


For further information: For further information: Media inquiries: Sheila Wisniewski, Hill and Knowlton, (416) 569-3635,

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