Canadians look to stand out when dressing up this Halloween and thrift stores are their go-to spot for putting together creative looks
TORONTO, Sept. 19, 2018 /CNW/ -- When it comes to Halloween costumes this year, Canadians are opting for originality and bucking tradition: a whopping 55 percent state they would like to wear a costume no one else will have, according to a new survey from Value Village, also known as Village des Valeurs® in Québec. So, it's no surprise that Halloween is the no. 1 occasion that consumers shop thrift.
Thriftoween at Value Village:
Retail Me Not estimates the average Canadian spends between $100 and $200 during Halloween, with over $50 spent per costume. So, most North Americans recognize the value of thrift during the Halloween season, with more than 72 percent saying they will either thrift or use their own pre-owned items for their costume. As Halloween planning begins, Value Village is excited to give shoppers the opportunity to get creative with their costumes and homes without breaking the bank.
"At Value Village, we pride ourselves on being the only retailer to offer a large selection of both brand-new and pre-owned Halloween merchandise," said Duane Woods, president and CEO of Value Village. "Considering more than 80 percent of people feel that thrift shopping for their Halloween costume is a smart sustainable choice for something they only wear once, Value Village has everything they need at a great value."
By heading to their nearest Value Village, consumers can benefit from:
- Costume Consultants: Thinking up a costume idea is stressful! That's why Value Village has in-store costume consultants to help shoppers create a one-of-a-kind look with DIY Halloween costumes, tips and tricks. And with pop culture inspiring most costume decisions, Value Village helps shoppers curate a unique version of their favorite celebrity, on-screen character or trend that none of their Instagram followers will have.
- More Than Just Used: Every year, Value Village offers an exclusive line of brand-new Halloween costumes, wigs, makeup and accessories – perfect to combine with the reused clothing and accessories that already fill the aisles.
- It's All About the Décor: Going all out for Halloween means more than just dressing up. Value Village loads its shelves with new and used Halloween décor to help decorate homes inside and out – whether that means creating a terrifying haunted house for trick-or-treaters or sticking to simple décor for a party.
- Halloween Hub: ValueVillage.com provides a store locator tool, costume inspiration and instructions for Halloween DIY costumes and home décor.
- Social Media: More than half Canadians share photos of their Halloween celebrations, so join in on the fun by engaging with Value Village social platforms via the #thriftortreat hashtag on Facebook.com/Savers, @SaversVVillage on Twitter and @ValueVillage_thrift on Instagram.
Trends to watch in 2018:
It might only be September, but Canadians are already picking out their costumes and home décor for Halloween. Approximately 40 percent saying they spend one to two months deciding what costume to wear and how to celebrate.
- Creative and Comfortable Beats Out Funny: While 32 percent of Canadians state they want to look funny in their costume, more people are leaning toward creative or comfortable (41 and 38 percent, respectively).
- Baby Boomers Love Troopers: Among the most popular movie or TV show-inspired costumes, 48 percent of Boomers think that Star Wars will be the most popular this year. Meanwhile, Gen X is holding on to nine-season Walking Dead at 39 percent.
- It's Marvel's Universe for Gen Z and Millennials: When asked which movie or TV show will inspire most group costumes, Gen Z and millennials voted for Avengers (48 and 43 percent, respectively).
- Double the Costume, Double the Fun: While 80 percent will only wear one costume this year, 16 percent state they will wear two – one for the day and one for the night.
- Who's the Boss: For one day of the year, parents hand the reigns over to their kids with 60 percent of parents allowing their kids to choose their own costume.
For full results from the Value Village Halloween Survey, or to request high-resolution Halloween costume images or a Halloween shopping trend infographic, please contact [email protected].
*Methodology Note: The Value Village Halloween Shopping Survey was conducted by Edelman Intelligence during the summer of 2018 and polled 1,000 nationally representative consumers aged 18 and older in the United States and Canada.
ABOUT VALUE VILLAGE®
At Value Village, we believe good style is more than how you put together your closet and home – it's being able to do good while looking good – for yourself, your neighbourhood and your planet. As a for-profit, purpose-driven retailer, Value Village provides a wide selection of must-have secondhand clothing, accessories and household goods at an affordable price and keeps more than 700 million pounds of reusable goods from reaching landfills each year. Learn more at www.valuevillage.com and join the #RethinkReuse or #thriftortreat conversation.
SOURCE Value Village
For further information: Sara Gaugl, Director of Marketing and Communications, 425-456-1706 or [email protected], http://www.valuevillage.com