HAMILTON, ON, Oct. 25, 2012 /CNW/ - Vacation seller tripcentral.ca announced its second release of vacation sex survey results, polling 1,013 Canadian women about their sexual thoughts and habits while on vacation. The first release focused on sex outside the hotel room. This 2nd installment concentrates on sex inside the hotel room. Ipsos Reid conducted the survey for tripcentral.ca using a sophisticated online methodology*. The sex survey results are available on the tripcentral.ca website along with a summary presentation and raw data counts highlighting provincial, relationship status and other breakdowns.
"As agents, we've heard stories over the years. Some clients are very open about the emotional triggers that drive their vacation planning and so we wanted to explore this a little more," said tripcentral.ca President Richard Vanderlubbe. "With some leftover marketing research budget, we decided to have a little fun with this survey and ask these unique questions."
The noisy couple in the next hotel room
When asked how they react to the sounds of a noisy couple having sex in the neighbouring hotel room, 10% of women polled admitted it was a turn on. Younger respondents, ages 18-34, made up 13% of the group, while just 8% were in the 45-60 age-group. Forty-six percent of women polled said it was annoying, causing them to turn up the television or radio to drown out the sounds. Thirty-seven percent of women claimed to be indifferent toward the noise, while only 2% of respondents found it so intolerable that they actually complained to the hotel management.
When bumping into the noisy couple afterwards, 51% of respondents said they would do little more than offer a polite smile and carry on. Twelve percent said they would actually confront the couple with a playful, "sounds like you're having a nice vacation!" And 11% said they would giggle quietly and keep walking.
Having sex while sharing a hotel room with friends/family
Sex in the bathroom/shower was a popular solution reported by 20% of respondents, with this being significantly higher for younger women (30%) than those ages 45-60 (13%). The most popular answer, however, came from 46% of respondents, who said they'd wait for an opportunity when no one else was in the room. Another 35% said they'd tough it out and wait until they got home.
Forty-five percent of younger women (18-34) were more likely to schedule alone time in the room compared to just 28% of those 45-60 years of age. Last but not least, 12% of all respondents said they would find somewhere else to have sex outside the hotel room, with younger respondents more likely to do so at 20%. Those casually dating were also more likely (28%) to find another place compared to married couples (9%).
Have you ever...
- Let the curtains open while having sex? Thirteen percent of women admit they are exhibitionists—more so in the younger crowd.
- Been interrupted by hotel/cruise staff while having sex? Eight percent of all respondents said they'd been caught in the act—15% of them were casually dating.
Vanderlubbe said, "We did not set out in hopes of contributing to today's social psychology literature, nor did we have any intention of changing our marketing efforts based on the results. But we do find it interesting - the role sex plays in the vacation experience, right down to the visuals often used in marketing campaigns to promote 'couples on vacation.'"
Visitors to the tripcentral.ca website can take their own "Vacation Friskiness Test" for fun. Further conclusions from this survey will be released over the next few weeks.
*These are some of the findings of an Ipsos Reid poll conducted between August 17th and 24th, 2012, on behalf of the tripcentral.ca. Females contacted who were not in a relationship and/or had taken a vacation, by plane, outside of Canada in the last 3 years were screened and prevented from completing the survey. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/- 3.1 percentage points, 19 times out of 20, of what the results would have been had the entire population of females, aged 18-60, who are in a relationship and had taken a vacation, by plane, outside of Canada in the last 3 years been surveyed.
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