TORONTO, Feb. 15, 2019 /CNW/ - Buying a vehicle, whether new or used, can be confusing—perhaps even intimidating. And while the thought of acquiring a new vehicle is exciting, the process can be stressful. So if a consumer is about to enter into the car-buying process feeling unprepared or ill-equipped, The OMVIC Academy has resources that will ensure they are entertained as they become confident and informed car buyers.
OMVIC, Ontario's vehicle sales regulator, knows that with understanding comes confidence and empowerment. So the regulator has launched a series of videos that take place in a classroom where would-be car buyers get educated—so they don't get schooled.
"The OMVIC Academy videos and associated Car-Buying Guide are a lighthearted and amusing departure from many of our traditional communications channels," explains Terry O'Keefe, OMVIC's Director of Communications and Education. "But the humour and story-telling delivered by unique and engaging characters will help us reach an audience that might not otherwise gain this information."
Taking style cues from sitcoms of the 80's and 90's, each of the two to three minute videos follows students Ling, Timmy, Justin and Ellen as they are guided to becoming "confident car buyers" by the sagacious Professor OMVIC.
Currently numbering five, The OMVIC Academy videos explore:
All-in price advertising
Long-term financing and negative equity
The dangers posed by curbsiders
The differences in protection available to consumers who buy from a dealer vs privately
How consumers can protect themselves if buying privately
Leverage the OMVIC Academy—Get Educated
The videos and Car-Buying Guide, available on OMVIC's website, are targeted to first-time buyers and new Canadians.
OMVIC also encourages high school teachers and driving school instructors to utilize the Academy resources. "These are unique and valuable resources that will educate, inform and help protect students as they prepare for their first vehicle purchases." Even consumers who've bought dozens of vehicles will benefit from the lessons learned at the OMVIC Academy.
For more information and to download the Car-Buying Guide, visit the omvicacademy.ca or omvic.ca. Or visit the OMVIC display at the Canadian International Auto Show, level 800, Booth P231. There's a comfortable area for viewing the Academy videos and hard copies of the Car-Buying Guide available.