Use Persona-Driven Marketing Tactics to Drive Buyer Engagement

TORONTO, Aug. 15, 2016 /CNW/ - The traditional buyer is long gone and the consumer in its place is savvy, connected and highly informed. Your communications plan needs to reflect this in order to engage this new buyer at each stage of their buying journey.

Content is king, but it must resonate with the buyer in order for it to be effective.

For optimum results, map your content to the new buyer journey by using persona-driven marketing based on insights.

Here are five tactics to help you better map your content:

  1. Understand buyer needs, interests and goals
  2. Know where your buyers spend time
  3. Acquire and nurture higher quality leads
  4. Drive increased organizational alignment
  5. Optimize through better data


In this webinar, Ken Wincko, SVP of Marketing at PR Newswire, stresses that as buyer behaviour changes, there are certain success factors you can include in your communications plan that can drive engagement.

The average customer has completed more than half of the purchase decision-making prior to engaging with a sales person. This alone highlights the importance of having engaging and relevant content readily available for the buyer to interact with while they are making this purchase decision.

To view the webinar in full, simply visit our knowledge centre today.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit or follow @Cision on Twitter.


Image with caption: "Use persona-driven marketing tactics to drive buyer engagement (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Melissa Meyer, Communications Assistant,

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890