U.S. NUTRICEUTICAL COMPANY SETS ITS SIGHTS ON CANADA: COLLABORATES WITH IRIS
TO BRING PRN OMEGA-3 PRODUCTS INTO EYE CARE PRACTICES

QUEBEC, Oct. 14 /CNW/ - Physician Recommended Nutriceuticals (PRN), a U.S.-based producer of Omega-3 products for eye health, and IRIS, Canada's largest network of eye care professionals including optometrists, ophthalmologists and opticians, share a distinct vision:  to help Canadian optometrists and ophthalmologists understand the advantages for their patients of incorporating Omega-3 essential fatty acids into their patients' vision care regimens. To accomplish this, IRIS has elected to introduce PRN's Dry Eye Omega Benefits and Macular Benefits Package as the exclusive Omega-3 product line available within its 170+ locations.

Since 2007, ophthalmologists at the world renowned Wills Eye Hospital and other U.S. ophthalmic and optometric centers and private practices have recommended PRN's Dry Eye Omega Benefits to treat dry eye and Eye Omega Advantage to treat macular degeneration, with positive results. Now, through its collaboration with IRIS, PRN is turning its attention to Canada. IRIS' network of optometrists, ophthalmologists, and opticians are being trained about the distinct benefits of these potent and pure Omega-3 products as they relate to reducing symptoms associated with dry eye syndrome and macular degeneration. Both products are taken by the patient orally, in capsule form. The new Macula Vitamin Benefit, recently developed by Wills Eye retinal specialists, completes the Macular Benefits Package and is now offered through all IRIS locations in Canada.

Omega-3 and Vision

Research demonstrates that DHA and EPA---Omega-3 essential fatty acids---and the carotenoids lutein and zeaxanthin, as well as Vitamin D3, are critical for eye health. Each nutrient supports healthy vision, but when taken in combination, greater benefits are reported. PRN's Omega-3 eye health products combine essential nutrients in appropriate levels, reducing inflammation and promoting ocular health. The natural triglyceride form increases absorption and efficacy.

According to Dr. Michael Chaiken, O.D., IRIS' Vice President of Business Development and former president of Quebec's optometric regulatory authority, "IRIS is collaborating with PRN because the success of its Omega-3 eye health products are well-documented by the US doctors who recommend them. It seemed only natural to introduce this product line to patients in Canada in order to further increase the highest level of care to all IRIS patients," he stressed.

Dr. Michael Gross, MD, FACOG, PRN's Chief Medical Officer, is equally enthusiastic about this relationship. "PRN is thrilled to collaborate with the prestigious IRIS network, a group of eye health professionals who truly care about supporting the overall health of their patients."

About PRN

PRN Physician Recommended Nutriceuticals® , a recognized leader in the field of nutriceuticals, provides pure, evidence-based, therapeutically potent omega-based products and partners with physicians who recommend PRN nutriceuticals to enhance long-term health. Contact PRN at http://www.prnomegahealth.com/ or, in Canada, call 800-776-6439.

About IRIS

IRIS is Canada's largest integrated eye care provider with over 170 locations across the country and a professional network of 500 opticians, optometrists and ophthalmologists. IRIS professionals are committed to outstanding patient care, maintain the highest standards of professional skills, and are equipped with the latest in eye care technology. Contact IRIS at www.iris.ca.

Product videos can be viewed at www.prnomegahealth.com

EDITOR'S NOTE: To schedule an interview on this topic with IRIS or PRN, contact Leza Raffel at [phone]

For further information:

Leza Raffel
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