TORONTO, Oct. 4, 2013 /CNW/ - Today, the members of the Austin-Toronto
music business mission toured the renowned Austin City Limits Music
Festival and met with C3 Presents, the owners and staff of the
"I was thrilled to tour the Austin City Limits Music Festival grounds
today," said Mayor Rob Ford. "I was amazed by the vibrancy and economic
activity I saw at this amazing event. I believe there is huge a
potential for Toronto in bringing a festival like Austin City Limits to
our vibrant and growing music market."
Mayor Ford was joined by Councillor Michael Thompson (Ward 37
Scarborough Centre), Chair of the City's Economic Development
Committee, Councillor Gary Crawford (Ward 36 Scarborough Southwest),
Councillor Josh Colle (Ward 15 Eglinton-Lawrence) and Councillor Doug
Ford (Ward 2 Etobicoke North) at the Austin City Limits Music Festival
along with the mission's music industry delegates.
Since the Austin City Limits Music Festival started 12 years ago, it has
grown into Austin's second largest live music festival with an
estimated economic impact of $102 million in 2012 and an attendance of
more than 200,000 people. This year the Austin City Limits Music
Festival is expanding to two weekends for the first time.
C3 Presents is an independent concert promotion, event production and
artist management company based in Austin, Texas. C3 Presents is the
third largest concert promoter in the United States. In 2007 and 2010,
C3 Presents was awarded Top Independent Promoter by Billboard. C3
Presents is also known for producing the Lollapalooza festival in
Chicago and for its work with many venues throughout Texas.
"We are thrilled to host Mayor Ford and the delegation of city
officials, city staff, and Toronto's music industry elite," said Lisa
Hickey, Director of Marketing at C3 Presents. "The Austin-Toronto music
business alliance is an exciting partnership and we look forward to
working together on future opportunities. "
Highlights of the day included a tour of the festival and a meeting with
C3 Presents partners Charlie Jones, Charlie Walker and Charles Attal.
The mission delegates also met with Austin City Limits Festival
Director of Marketing, Lisa Hickey. The delegation's visit ended with a
meeting with Stephen Kreher, Director of Economic Development with the
Austin Chamber of Commerce. All of these meetings provided the
delegation with information and direct insight into how Austin works
with its business and cultural communities to produce a financially
successful and sustainable large-scale music cultural event.
The purpose of this music business mission is to meet with City of
Austin officials and music industry representatives to solidify the
terms and scope of the Austin-Toronto Music City Alliance. This mission
will aid the City in its goal of positioning Toronto as a leading live
music tourist destination, while providing insight into how the City of
Toronto can continually promote and foster Toronto's internationally
respected music sector.
Toronto is Canada's largest city and sixth largest government, and home
to a diverse population of about 2.8 million people. Toronto's
government is dedicated to delivering customer service excellence,
creating a transparent and accountable government, reducing the size
and cost of government and building a transportation city. For
information on non-emergency City services and programs, Toronto
residents, businesses and visitors can dial 311, 24 hours a day, 7 days
SOURCE: City of Toronto
For further information:
Amin Massoudi, Special Assistant - Communications and Media Relations, Mayor's Office, 416-338-6637, firstname.lastname@example.org
Shane Gerard, Senior Communications Co-ordinator, Strategic Communications, 416-397-5711, email@example.com