Universus and Weis announce strategic alliance for dealership digital integration

Firms bring automotive architectural design and digital content creation together in one offering for automotive retail industry

TORONTO, Feb. 7, 2017 /CNW/ - Universus and Weis & Associates are proud to announce the launch of a partnership that will help make the car-buying and service experience a much more digital one. Weis — a leader in automotive retail design — and Universus — a leading producer of automotive content — have joined forces to create a one-stop shop to deliver a truly integrated digital dealership experience.

Canadians start their car-buying journey online, where they engage with powerful digital marketing tools and messages. When they arrive at dealerships, however, that great digital experience is often nowhere to be found, as most dealerships still have relatively little digital content available to their in-store customers.

"This alliance will make it much easier for dealers to bring digital media into their stores, and for automotive manufacturers to incorporate digital content into their facilities standards and programs," said Niel Hiscox, President of Universus. "By making building design and digital content part of the same conversation, we can provide much better design outcomes at lower cost. Too often the building design and the digital content are planned separately, which ultimately constrains the design and increases the cost."

"Weis ensures the digital installations are consistent with corporate image standards and integrated into the plans for the dealership. Universus designs the digital experience, implements the technology, and creates and manages the content," said Monte Weis, President Weis & Associates. "Together, we cover all the bases to ensure a fully integrated outcome, and as far as we know, this is the first time in Canada that this combination of architectural design and automotive content skills has been available in an integrated solution."

This partnership will provide dealerships with an incredible opportunity to inform, educate and entertain their customers with always up-to-date digital content and interactive tools.

About Universus
Headquartered in Markham, Ont., with operations in Vancouver, B.C. and Montreal, Que., Universus is a content and digital marketing agency that fuses editorial, journalism and design skills with capabilities in new media, branded custom media, digital signage, video, interactive media and communications consulting. We help our clients develop their strategy, create the content, and execute the campaigns. We are one of the leading content and video producers in the automotive industry, and also serve clients in the healthcare, government, industry association, medical, and legal markets.

About Weis & Associates
Weis & Associates offers architectural and brand identity consultants to the automotive industry. Our design and quality management services ensure that dealership environments create a buzz for both customers and employees. Our expertise includes: automotive retail facility design and management, construction management, facilities evaluation and corporate identity and design roll-out and evaluation. Our mission as a firm is to advance the interests of selected clients with proven expertise, professionalism and creativity while striving to continuously improve deliverables through a collaborative vision. www.weis.ca

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SOURCE Universus Media Group

For further information: Niel Hiscox, President, Universus, nhiscox@universusmedia.com, 416 557-7211; Monte Weis, President, Weis & Associates, monte@weis.ca, 416.967.9347

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