School generates more than a 30 percent increase in visitor engagement; 70 percent say website visit makes them 'more likely' to apply
EARLS COURT, England, April 25, 2012 /CNW/ -- Ektron, the company that empowers organizations to fully realize their websites' marketing and revenue-generating potential, today announced that the University of Roehampton has already gained value through the launch of its new website, powered by the Ektron Web Content Management (WCM) platform. Since implementation in Q4 2011, the University has achieved the following results:
- Increased visitor engagement by more than 30 percent
- Average time spent on the site has increased by 32 percent
- 70 percent of respondents to a recent survey said the new site would make them "more likely" to apply; the site achieved high scores on "ease of use" and a satisfaction rating of +74
- Being placed on the shortlist for "Best Website" in the 2012 HEIST Awards
"We felt that we needed to really up our game in digital marketing in general," noted Liam Hurley, executive officer to the president at the University of Roehampton. "We had a vision of a simple, straightforward design, video-driven, with mobile and desktop iterations of the site. We wanted something that was going to be interesting and interactive for our potential students, something that would look great on smartphones as well."
With the Ektron WCM platform, the University of Roehampton created a device-specific and geographically intelligent, video-based platform that has dramatically improved performance against key competitors. The University launched an interactive website that looks clean, is easy-to-use and works on both desktop and mobile devices. The site also has a strong video integration component offering prospective students insight on the university as well as social activities on campus and around London.
"The University of Roehampton brought their digital marketing presence to a new level," said Bill Rogers, CEO and founder of Ektron. "With the incorporation of a geographically intelligent, video-based platform, they opened up the site to an international audience and could draw upon its rich history as well as the 130-plus different nationalities that are currently assimilated amongst the 9,000 students in attendance. The new site is rich, clean and offers a good opportunity to prospective students to engage with the University."
For more information on the University of Roehampton's success with the Ektron WCM platform, attend its session at Internet World 2012, April 24-26, 2012, Earls Court. Titled "Transforming Visitor Engagement," the session will take place on Thursday, April 26, at 1:10 p.m. in the Content Management Theatre.
Also, to hear Bill Rogers' thoughts about Ektron's expansion in Europe, watch this video at http://youtu.be/RQbzdClZFik .
Ektron simplifies the creation, management and delivery of digital experiences for global organizations that are looking to drive revenue growth and improve customer satisfaction. Ektron helps companies deliver customer experiences to their audiences through digital channels by using content to engage consumers and drive business outcomes. Headquartered in Nashua, N.H., with offices in Australia, Canada and the U.K., Ektron has thousands of customers including: Dell, Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, NASDAQ and National Health Services UK. For more information: www.ektron.com.
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