TORONTO, May 25, 2012 /CNW/ - The Unitas Reputation Agency today announced it will begin working with Sears Canada to provide internal and external advertising and reputation services. A new senior leadership team at Sears Canada selected an agency who could support the organization by enhancing the reputation of the company from the inside out. Unitas was chosen because it demonstrated the philosophy, method and creativity to help Sears Canada accomplish that goal.
"In the end we agreed Sears Canada was not going to advertise its way out of its current situation" declared Chris Brockbank, Senior Vice-President Marketing Sears Canada. "We needed a partner that could unite Sears internally and help develop business building plans to achieve our short and long-term goals. We chose Unitas because their expertise in building brands and method of creating enthusiasm for companies are important factors for our success." A closed review, led by independent consultant Anne Sutherland of New Thinking, focused on a short list of advertising agencies with proven retail understanding and success.
"We specialize in building enthusiasm for companies among all the groups of people who can influence a company's success - customers, employees, allies and investors" said Mike Robitaille, President of The Unitas Reputation Agency. "We're thrilled to be working with Sears Canada because enthusiasm is exactly what the leaders at Sears know the company needs and it's what all of us are now bent on creating. All the great creative work we do for our Clients is purposefully designed to give people more reasons to care. Inspiring advertising, philanthropic efforts, or employee manuals, all have the potential to win a heart or mind. When people want you to win, you become very hard to beat."
The Unitas Reputation Agency is a privately held company based in Toronto, Ontario. It is a creative services firm that works with corporate leadership to help their companies matter more to the people who matter most to their businesses. Unitas helps companies create enthusiasm among customers, employees, allies and industry with the ultimate goal of creating an enduring source of financial value for its Clients. Unitas is led by Mike Robitaille, a veteran of the advertising and marketing profession and founder of Grip Limited in 2002. Graham Lee is Creative Director at Unitas, is one of Canada's most awarded Creatives and was a co-founder of Grip Limited.
For further information:
Mike Robitaille, President of Unitas, at 416 970 7247