Underwear Producers Attract Attention of Influential Investors Including a Dragon
MONTREAL, Nov. 12, 2013 /CNW Telbec/ - Undz, a Montreal-based company which opened its doors in 2010, is thrilled to announce a financing deal that has brought together a group of the provinces' most influential investors including Quebec's dragon, Francois Lambert, Georges Karam and Pierre Donaldson. The deal will allow the company to pursue its rapid growth plans including expansion into the U.S. and the development of new, innovative products.
Undz is a highly-colourful and quality brand of underwear targeted to men and women who desire a trendy underwear collection but don't want to break the bank. Undz are sold online as well as by hundreds of retailers across the country, including stores like West 49 and Amnesia. Thanks to an incredibly unique marketing approach - Undz are packaged in Kleenex boxes, Chinese takeout boxes, lunch bags and others from the online store; in retail locations, Undz are found in recycled ice cream freezers and barrels, vintage chip racks and more.
"With the singular idea and philosophy that you shouldn't have to take out a loan in an effort to fulfill your trendy underwear collection desires, Undz set out to change the way people around the world shop for their bare essentials," said Bertrand Doré, co-owner of Undz. "Why break the bank over aesthetic, form-fitting fun?"
The company is also committed to social responsibility. In its 2012 manifesto, Undz committed to making the switch to 100% certified organic cotton and a 10%-20% local assembly guarantee everywhere their products are sold. This promise has already been met.
"Undz is a really cool company with a fantastic brand that is both provocative and unique," said François Lambert, Dragon and Managing Partner at Impulse Capital. "The owners are disrupting the marketplace with a product that is accessible, comfortable, high-quality and will undoubtedly make people talk!"
Founded in 2010, Undz produces colorful, quality threads using a youthful, highly-coveted approach and the promise of sustainable business ethics. With its affordable, choose as you will, mix and match selection of styles, cuts and playful packaging, we aim to please with our "less is more" cost perspective.
SOURCE: Beko Communications
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