TORONTO, March 19, 2012 /CNW/ - Would you advertise for an oil change on a subway billboard?
Many businesses are quick to advertise their business in different media outlets and vehicles, without giving much thought to understanding their target market. Understanding your target market is an important variable that will lead to successful advertising.
In order to succeed, you need to study your target market's psychographics. Pyschographics is understanding an individual's activities, interests, and opinions (AIO). This understanding will help you select the appropriate media outlet and vehicle.
To learn more about how to market your business, visit The World of Advertising and Marketing's blog, www.mkt101.desiredcontrol.com.
The World of Advertising and Marketing is a group of marketing consultants who focus on creating promotion strategies and plans. We also specialize in creating brands and packaging designs for consumer goods.
To learn more about us visit www.desiredcontrol.com.
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