TORONTO, May 9, 2016 /CNW/ - A recently published white paper from CNW, Understanding How Buyer 2.0 Impacts Your Approaches to Demand Generation, explores the challenges and opportunities that PR professionals face in their efforts to engage with Buyer 2.0, the educated and informed consumer of today.
In addition to examining how each of these challenges can be overcome, the article illustrates three key ways in which PR professionals can take advantage of the humble news release to deliver a brand's message to a large audience.
Today's consumer, Buyer 2.0, is educated and informed and as a result PR practitioners face new challenges, but the overall solution is clear; deliver the right message through the right channel and you will get the right results. Download the full article for FREE today, and rethink your marketing communications and PR strategy to align with Buyer 2.0 for better achieve your corporate objectives.
About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
SOURCE CNW Group Ltd.
Image with caption: "Who is buyer 2.0 and how can I reach them? (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160509_C3136_PHOTO_EN_685273.jpg
Image with caption: "What sources of information does Buyer 2.0 trust? (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160509_C3136_PHOTO_EN_685274.jpg
For further information: Media Contact: Melissa Meyer, Communications Assistant, [email protected]