"iögo: When status quo is not an option"
TORONTO, Jan. 8, 2013 /CNW/ - On Thursday, January 17, join Ultima Foods President and CEO Gerry Doutre at the Toronto Board of Trade as he reveals a behind the scenes account of one of the biggest brand launches by a Canadian food company.
Titled "iögo: A 100% Canadian Success Story," Mr. Doutre's presentation starts in January 2011 and ends just 18 months later with the successful introduction of the new iögo yogurt brand, simultaneously offering 44 new products for consumers and 21 products for food service in August 2012. In his remarks, Mr. Doutre will share how Ultima Foods created a 100% Canadian yogurt brand that is competing against multinational brands, backed by a $70 million investment in Canadian manufacturing, R&D, product development and marketing.
|WHO:||With over 40 years of experience in the North American food industry, Gerry Doutre has held leadership positions with Salada Inc., Thomas J. Lipton, Brook Bond Inc., Steak-Umm Company and Redco Foods. Doutre was appointed President and CEO of Ultima Foods Inc. in 2004.|
|WHEN:||Thursday, January 17, 2013|
|11:30 am - 1:45 pm (Luncheon)|
|WHERE:||Toronto Board of Trade Downtown Centre|
|77 Adelaide St. West|
|4th Floor Ballroom|
For further information about the luncheon, please visit the Toronto Board of Trade website here.
About Ultima Foods
For more than 40 years, Ultima Foods has been a Canadian leader in the manufacturing and marketing of yogurt and fresh dairy products. The company is headquartered in Longueuil (Québec) and has 750 employees across the country. It has world-class facilities and every year at its Granby plant produces more than 100 million kilos of fresh dairy products that are distributed across Canada. Having developed a veritable yogurt culture in the country, Ultima Foods makes products that are adapted to the tastes and expectations of Canadian consumers by investing in high standards of quality and innovation. It develops, manufactures and markets the iögo brand (www.iogo.ca). Aside from its brand, the company owns and operates Olympic brand dairy products (www.olympicdairy.com). With the combined manufacturing of all those products, Ultima Foods, which is owned by the Agropur and Agrifoods dairy cooperatives, is a major player in the Canadian food industry. For more information about Ultima Foods, visit www.ultimayog.ca or follow us on Facebook.
SOURCE: Ultima Foods
For further information:
Media who would like to attend the luncheon and/or arrange an interview with Gerry Doutre please contact: