TORONTO, Sept. 30, 2013 /CNW/ - Ultima Foods is proud to launch, across the country, its all new iögo 0% yogurt with stevia extract, a 100% natural origin calorie-free sweetener. This innovation on the Canadian yogurt market arrives barely one year after the remarkable launch of the iögo brand.
A iögo innovation
Created and developed from the desire to continually innovate and offer Canadian consumers more choice, iögo 0% with stevia extract is free of fat, gelatin, colours and artificial flavours. With a small amount of cane sugar and only 50 calories per 100-g container, iögo 0% with stevia extract is part of the iögo 0% product line. It comes in the flavours of raspberry, blueberry, vanilla and mango-passion fruit
"One year after its remarkable entry into the Canadian market, iögo is innovating yet again with the launch of a new yogurt with stevia extract. Canadians have adopted iögo, and this iögomania that has unfurled across the country has forced us, as a company, to do even better and surpass ourselves to continually create products tailored to consumers' tastes and needs," stated Mr. Gerry Doutre, President and CEO of Ultima Foods.
"By using all-natural, calorie-free stevia extract in its new line of iögo yogurts, Ultima Foods is offering consumers yet another delicious and healthy food choice. iögo 0% with stevia extract is part of the iögo 0% product line, and it enhances the range of products for people looking to decrease their intake of carbohydrates and fat," explained Patricia Chuey, dietitian.
Stevia extract is a 100% natural origin calorie-free sweetener made from the leaves of the stevia plant (Stevia rebaudiana). Its manufacturing process is the same as for natural flavours. Known first as the "sweet herb", stevia is a native plant of Paraguay, South America. For centuries, people have traditionally grown, harvested and used the leaves of this plant to naturally sweeten their herbal teas or foods. It is 200 to 300 times sweeter than white sugar. When used in very small quantities, stevia extract can replace a portion of the sugar generally used in food products.
The new iögo 0% with stevia extract is available now in most Canadian supermarkets in multi-packs of 16 x 100-g containers in raspberry, blueberry, vanilla and mango-passion fruit flavours. The suggested retail price of the multi-packs of iögo 0% with stevia extract is the same as for other 16 x 100-g multi-packs in the iögo 0% product line between $7.99 and $8.99. Prices are subject to change without notice and may vary depending on the grocery store chain and province.
To find out more about iögo 0% with stevia extract, visit www.iogostevia.ca.
iögo is a brand of yogurt and fresh dairy created, developed and marketed across Canada by Ultima Foods. The brand is owned by Canadian dairy farmer cooperatives and has seven different product lines: iögo, iögo 0% (fat-free yogurt with certain flavors available with stevia extract), iögo Probio (new twists on probiotic yogurt, such as lactose-free flavours and flavours with a fruit centre), iögo Greko (Greek yogurt), iögo Nomad (drinkable yogurt), iögo Zip (tube yogurt that can be eaten frozen) and iögo Nano (fresh cheese and drinkable yogurt for children). All iögo products are gelatine-free with no artificial flavours or colours. They are also preservative-free, except for the iögo 0% line. Thanks to unique recipes, iögo has over 40 flavours. As a pledge that everyone will find something to love in this new product line, all iögo products are part of Ultima Foods' "Satisfaction guaranteed or it's free" policy. To know more about iögo, visit www.iogo.ca or follow us on Facebook and Twitter.
About Ultima Foods
For more than 40 years, Ultima Foods has been a Canadian leader in the manufacturing and marketing of yogurt and fresh dairy products. Headquartered in Longueuil, the company has more than 800 employees across the country. It has world-class facilities and produces every year at its Granby plant more than 100 million kilos of fresh dairy products that are distributed across Canada. Having developed a veritable yogurt culture in the country, Ultima Foods makes products that are adapted to the tastes and expectations of Canadian consumers by investing in high standards of quality and innovation. Ultima Foods develops, manufactures and markets the iögo brand (www.iogo.ca). In addition to its iögo brand, the company owns and operates Olympic dairy products (www.olympicdairy.com). Ultima Foods is owned by two Canadian dairy cooperatives, Agropur and Agrifoods and is a major player in the Canadian food industry. For more information about Ultima Foods, visit www.ultimayog.ca or follow us on Facebook.
Image with caption: "iögo 0% with stevia extract (CNW Group/Ultima Foods)". Image available at: http://photos.newswire.ca/images/download/20130930_C5767_PHOTO_EN_31502.jpg
SOURCE: Ultima Foods
For further information:
Director of Public Relations, Ultima Foods
For information, interview requests or photos, please contact:
Québec and the Maritime provinces
Martine Venne, CASACOM
514-286-2145, extension 228 or 514-704-5624 | [email protected]
Ontario and Alberta
Jason Chennette, CASACOM
416-944-2145 or 416-894-0190 | [email protected]
Ann Gibbon, CASACOM
604-263-0634 or 778-999-0064 | [email protected]
To download the media kit and visuals:
ftp://casacom.ca | User name: [email protected] | Password: stevia