NORTHBROOK, Ill., Dec. 15, 2014 /CNW/ -- Global safety science leader UL has teamed up with leading environmental news and information media company Mother Nature Network (MNN) to launch a new digital destination for safety and healthy living: SafeBee.com.
Thousands of product recalls, countless contradictory reports on food nutrition and safety, and various public health scares every year create confusion for consumers. SafeBee.com, an editorially independent news and lifestyle brand site underwritten by UL and run by MNN, is a destination for credible, science-based information about health, wellness, sustainability and safety. With a mission to inform and empower consumers to lead safer lives, the site covers topics ranging from technology and travel to healthy eating and home maintenance.
"UL understands the safety challenges affecting consumers where they work, live and play and MNN understands content and how to create a strong online community," said Keith Williams, CEO, UL. "This strong partnership will help us better reach consumers and create a dialogue about the safety issues that impact them each day."
"UL's leadership in safety-related issues began over 120 years ago and SafeBee is a key component in extending that position on the digital front," said MNN CEO, Joel Babbit. "We have been working with UL for a number of years now and being able to broaden the scope of our partnership is a great opportunity. We are excited to merge our experience with UL's expertise in safety science towards building this new health and safety resource for consumers."
SafeBee will draw on a diverse group of contributors that include Pulitzer Prize-winning journalists, thought leaders, and freelancers with exceptional credentials. "The SafeBee strategy is to become the go-to place for thoughtful content and we are ecstatic about the great response from writers and journalists," said Marianne Wait, executive editor of SafeBee. "Everyone we've talked to immediately understood our mission and saw the need for a timely, engaging, smart site about wellness and safety. It's helped us attract top talent and amazing contributors."
UL is a premier global independent safety science company that has championed progress for 120 years. Its more than 10,000 professionals are guided by the UL mission to promote safe working and living environments for all people. UL uses research and standards to continually advance and meet ever-evolving safety needs. We partner with businesses, manufacturers, trade associations and international regulatory authorities to bring solutions to a more complex global supply chain. For more information about our certification, testing, inspection, advisory and education services, visit http://www.UL.com.
About Mother Nature Network
MNN is the world's most visited environmental and social responsibility online network. Its sites — which include MNN.com and Treehugger.com — generate more than 10 million unique visits a month. Engaging, nonpolitical, and easy to understand, MNN is designed for a mainstream audience. MNN content goes well beyond traditional "green" issues, encompassing a broad range of responsible lifestyle topics including family, health, home, technology, community involvement and personal finance. MNN was launched in 2009. For more information visit http://www.mnn.com/
SafeBee is a one stop source for reliable facts, advice and tips to help keep people, families and communities safe, healthy and secure. In a world full of product recalls, health fads, and general misinformation about wellness, consumers need a trusted friend they can turn to for the straight story. SafeBee provides clear, timely, evidence based, information to help make the world a safer place. Visit http://www.safebee.com/ to learn more.
CONTACT: Marc Alberts
Corporate Public Relations
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M: (847) 224-8921
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/ul-and-mother-nature-network-team-up-to-launch-new-digital-destination-for-safety-and-healthy-living-300009455.html
SOURCE UL LLC