@TwitterCanada joins forces with @NorthStrategic, its new AOR in Canada, effective immediately
TORONTO, Feb. 10, 2015 /CNW/ - @Twitter, the global platform for live, public conversations, has selected @NorthStrategic as its PR Agency of Record to help take its business to the next level in Canada.
North won the account following a competitive agency review in January 2015. Working closely with @TwitterCanada's team, North will support the company as it continues to grow its brand and become an integral part of Canadian society - from breaking news to politics to sports to entertainment and TV - and an essential communications tool in the daily lives of Canadian users, partners and businesses.
"Millions of Canadians every day find Twitter the best way to connect with their world, from live events to the topics they are most passionate about," said Dickson Seow, Head of Communications, Asia Pacific and Canada at Twitter. "2015 is going to be a very important year for Canadians - from the Federal Election to the FIFA Women's World Cup to the country's love of all things hockey and the Raptors' best season ever. All of this and more will play out on Twitter and North's bold approach to creativity and storytelling is going to help Twitter engage with our users and bring even more Canadians onto the platform."
"As an agency that lives and breathes social media, we are thrilled to be working with the team at Twitter Canada," said Justin Creally, Co-Founder, North Strategic. "From our first conversations with Twitter Canada, we had an immediate chemistry and could see we are perfectly aligned on creativity and innovation. Watching how politicians, athletes, celebrities, businesses, and everyday Canadians keep finding new ways to use Twitter is inspiring. We quite simply can't wait to get started. #Excited."
About North Strategic
North Strategic is a communications agency that drives earned media programs for our clients. Recognized as one of the Top Marketers in Canada byMarketing Magazine in 2013 and 2014, and winner of Strategy Magazine's PR Agency of the Year for 2014, we bring mass media coverage, word-of-mouth buzz and social media marketing together with brand strategy and storytelling to help propel our clients' business forward. We are a passionate, entrepreneurial group with a wide range of consumer marketing, brand building and corporate communications experience. At North, we are committed to building long term client relationships and making life as easy as possible for our clients.
Twitter (NYSE: TWTR) is a global platform for public self-expression and conversation in real time. By developing a fundamentally new way for people to create, distribute and discover content, we have democratized content creation and distribution, enabling any voice to echo around the world instantly and unfiltered. The service can be accessed at Twitter.com, via the Twitter mobile application and via text message. Available in more than 35 languages, Twitter has 288 million monthly active users. For more information, visit discover.twitter.com or follow @twitter.
SOURCE North Strategic
For further information: FOR MEDIA INQUIRIES CONTACT: Jennifer Britton, North Strategic, [email protected], 289-380-2327