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Gain Social Media Savvy ... An IABC Conference Experience

BANFF, AB, Oct. 29 /CNW/ - As social media becomes embedded in the online community, professional communicators are adding these new tools to their communication strategies. But understanding how the tools work does not necessarily translate to when they work best in different organizations. Gain insight into web 2.0 language and the opportunities to apply social media effectively in your organization at the International Association of Business Communicators (IABC) Western Canada Conference taking place in Banff, Alberta this November.

"With social media experts like Steve Crescenzo and Allan Jenkins sharing their insights on social media, delegates have access to high profile, international speakers, while enjoying the cost-savings of attending this informal - and affordable - conference," says Shauna Lowry, ABC*, Chair, IABC Canada Western Region. "This is IABC's only Canadian conference in 2009, and it has a tradition of excellence that is evident again this year."

The IABC Canada Western Region Conference, Ranges to the Ridge: Guiding our audiences through the communications experience, is taking place November 8 - 10, 2009 at the Banff Park Lodge Resort Hotel and Conference Centre in Banff National Park. In addition to sessions on social media, delegates will hear from Maple Leaf Foods following their response to the Listeria outbreak, learn crisis response and recovery challenges using the Hurricane Katrina experience as a model, and discover new ways to communicate effectively to a multi-generational workplace, as well as a number of other featured sessions designed for today's communication challenges.

The conference also features the Silver Leaf Gala, celebrating the 2009 winners of the national IABC Silver Leaf Awards and the two recipients of the prestigious Master Communicator Award - Ivan Muzychka, ABC*, Associate Director (Communications), for Memorial University of Newfoundland and Jennifer Wah, ABC*, Principal Consultant for Forwards Communications Inc., of Vancouver, BC. The IABC Master Communicator designation is the association's highest honour in Canada, recognizing outstanding service and leadership in IABC, and thoughtful leadership in the communications profession.

For more details on the Banff Conference, click on Canada Conference at

* Accredited Business Communicator


For further information: For further information: Therese Mickelson, ABC*, Professional Development Director, IABC Canada West Board, (778) 995-9469,

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