TORONTO, Sept. 17, 2013 /CNW/ - TVO is pleased to welcome Michael Carpentier to the position of Vice President, Business Development, Innovation and Marketing. In this role, Michael is responsible for building self-generated revenues, overseeing marketing-related activities across all TVO brands and leading the digital strategy for Ontario's public educational media organization. Michael has been serving in this role on an interim basis since July 2013.
"I'm really excited to welcome Michael to TVO as we look to define the future of the organization," says Lisa de Wilde, Chief Executive Officer of TVO. "His energy, drive and vast experience with digital strategy and financial models are helping to shape TVO and its educational resources in order to best serve the needs of 21st century learners."
Michael has an extensive entrepreneurial track record as an executive with more than 20 years of experience in strategic business development in the digital world. His focus on spurring growth and revenue stems from expertise in strategic business development and innovation, digital and traditional marketing, leadership, and fundraising. Having worked as a senior executive for both privately-owned and publicly-traded companies, he is highly experienced in best practices for business-to-consumer and business-to-business models.
Prior to joining TVO, Michael was CEO of Big Truck TV; Vice President of Sales and Marketing for VerticalScope; President of Canada Computer Papers; and Vice President and General Manager for TMP Worldwide. Michael's hands-on experience includes managing the entire customer life cycle from acquisition through to ensuring profitable share of customer strategies.
Michael holds a Bachelor of Commerce from Concordia University.
"What excites me about TVO is the opportunity to leverage my experience with revenue growth and innovation on digital platforms to help make really engaging educational media experiences," says Michael Carpentier. "Amazing content that's available when and where Ontarians want it coupled with increasing revenue is what will build a sustainable future for TVO."
TVO is Ontario's public educational media organization and a trusted source of interactive educational content that informs, inspires and stimulates curiosity and thought. TVO's vision is to empower people to be engaged citizens of Ontario through educational media. TVO is funded primarily by the Province of Ontario and is a registered charity supported by sponsors and thousands of donors. For more information, visit tvo.org.
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